2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
D04 Excellence in Brand Integration & Sponsorship / Partnership
GAMING DESERVES SERIOUS ATTENTION
JAWWY / JAWWY
FP7 McCANN RIYADH SAUDI ARABIA DMS
Dubai
UNITED ARAB EMIRATES
FREESTYLE WORLD TOUR
ETIHAD AIRWAYS / MANCHESTER CITY FOOTBALL CLUB
ETIHAD AIRWAYS Abu Dhabi UNITED ARAB EMIRATES ETIHAD AIRWAYS
Abu Dhabi
RD CONTENT
London
UNITED ARAB EMIRATES
UNITED KINGDOM
D06 Sports for Good
NO CEDAR. NO LEBANON.
LEBANESE BASKETBALL FEDERATION (FLB) / BASKETBALL FEDERATION
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
UNITED ARAB EMIRATES
ABTAL EL SHAWAREA' (THE STARS ON THE STREETS)
UNILEVER / CLEAR
FP7 McCANN Cairo EGYPT FP7 McCANN
Cairo
EGYPT
E01 Artist as a Brand or a Cause Ambassador
WE ARE TOMORROW
UNICEF LEBANON / ADONIS THE BAND / NON-GOVERMMENTAL ORGANISATION
LEO BURNETT BEIRUT LEBANON 1505 STUDIO
Beirut
LEBANON
GUARDIAN OF FEATHERS - THE UNTOLD TALE OF A FORGOTTEN JOURNEY
ABULRISH CHILDREN'S HOSPITAL / ABULRISH CHILDREN'S HOSPITAL
KAIRO Cairo EGYPT BIGFOOT FILMS
Cairo
EGYPT
Short List
E02 Fan Engagement / Community Building
SA2FA: CLAP FOR THE STARS
GOUNA FILM FESTIVAL / THIRD YEAR FESTIVAL EDITION
TAYARAH Cairo EGYPT SAWARLY
Cairo
EGYPT
MOBILY- PREPAID- ON YOUR MOOD
MOBILY / PREPAID
MOBILY Riyadh SAUDI ARABIA ALLOVER GROUP PRODUCTION
Riyadh
SAUDI ARABIA
MASHROU' LEILA "LILWATAN"
SKEYES CENTER FOR MEDIA AND CULTURAL FREEDOM / FREEDOM OF EXPRESSION
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
LEBANON
Short List
RIYADH SEASON - INCLUSIVE ENTERTAINMENT
RIYADH SEASON / VIRTUAL REALITY
FULLSTOP CREATIVES Riyadh SAUDI ARABIA FULLSTOP CREATIVES
Riyadh
MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
BANQUE MISR SON OF EGYPT
BANQUE MISR / BANQUE MISR CENTENNIAL CELEBRATION
AB\TBWA Cairo EGYPT AB\TBWA
Cairo
EGYPT
Bronze
E03 Co-creation & User Generated Content
TRESEMME GFF
UNILEVER / TRESEMME
UNILEVER EGYPT Cairo EGYPT UNILEVER EGYPT
Cairo
EGYPT
SPICY MENU
MCDONALD'S / SPICY MENU
LEO BURNETT DUBAI UNITED ARAB EMIRATES STOKED FILMS
Dubai
ANGHAMI
Dubai
PIXEL MOB
Beirut
UNITED ARAB EMIRATES
LEBANON
WE ARE TOMORROW
UNICEF LEBANON / ADONIS THE BAND / NON-GOVERMMENTAL ORGANISATION
LEO BURNETT BEIRUT LEBANON 1505 STUDIO
Beirut
LEBANON
Short List
THE FILM WE NEVER SHOT
ZAIN TELECOM / RAMADAN FILM
LEO BURNETT Riyadh SAUDI ARABIA LEAP STUDIOS
Jeddah
SAUDI ARABIA
#FINGERSCANTWAIT
ZAIN TELECOM / IPHONE 12
LEO BURNETT Riyadh SAUDI ARABIA DÈJÁVU
Dubai
UNITED ARAB EMIRATES
DEEZER X ETISALAT - CREATE YOUR BEAT CAMPAIGN
DEEZER / ETISALAT
ETISALAT Abu Dhabi UNITED ARAB EMIRATES DELPHYS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
AIN'T GONNA STOP
SAMSUNG / CREATE #WITHGALAXY
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES OUTLAW PRODUCTIONS
Riffa
BAHRAIN
E04 Use of Original Composition for a Brand or Campaign
NIDO "Protector of Dreams": Celebrating Mothers on Mother’s Day
NESTLE / NIDO
ZENITH Dubai UNITED ARAB EMIRATES
WRAP IT UP !
MCDONALD'S / MC WRAP
TRIBAL WORLDWIDE Casablanca MOROCCO STA7
Casablanca
MOROCCO
Short List
OUT OF CONTROL
EGYPT FOODS / TIGER
THE ACADEMY Giza EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
UNITED BY SHARE: HALA BEL HAYAT
MAJID AL FUTTAIM / SHARE REWARDS APP
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES DREAMBOX FILMS
Beirut
LAMBUJA
São Paulo
THE BASEMENT RECORDS
Cairo
LEBANON
BRAZIL
EGYPT
MOTHER'S DAY MELODRAMA
HSBC MIDDLE EAST / HSBC RETAIL BANKING
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES BIGFOOT FILMS
Cairo
EGYPT
Short List
HEROES' SALUTE
YAS ISLAND / YAS ISLAND
MOMENTUM MENA Dubai UNITED ARAB EMIRATES DÈJÁVU
Dubai
MANGO JAM STUDIO
Dubai
UNITED ARAB EMIRATES
MOBILY- PREPAID- ON YOUR MOOD
MOBILY / PREPAID
MOBILY Riyadh SAUDI ARABIA ALLOVER GROUP PRODUCTION
Riyadh
SAUDI ARABIA
GREEN IS GO
MOBILY / BRAND CAMPAIGN
MOBILY Riyadh SAUDI ARABIA DÈJÁVU
Dubai
UNITED ARAB EMIRATES
AFRICA TAKES OFF
EMIRATES AIRLINE / EMIRATES AIRLINE
LEO BURNETT DUBAI UNITED ARAB EMIRATES BBC STORYWORKS
London
UNITED KINGDOM
ORANGE RAMADAN 2020: SONNET EL HAYAH
ORANGE EGYPT FOR TELECOMMUNICATIONS / RECHARGE OFFER
LEO BURNETT CAIRO EGYPT RHINO PRODUCTIONS
Cairo
EGYPT
NOT YOUR HONOR
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON BLACK RHINO
Beirut
LEBANON
Short List
GUARDIAN OF FEATHERS - THE UNTOLD TALE OF A FORGOTTEN JOURNEY
ABULRISH CHILDREN'S HOSPITAL / ABULRISH CHILDREN'S HOSPITAL
KAIRO Cairo EGYPT BIGFOOT FILMS
Cairo
EGYPT
Bronze
KICKS & KARAK (CONVERSE X PROJECT CHAIWALA COLLAB)
CONVERSE UAE / SNEAKERS (CHUCK TAYLORS)
GULF MARKETING GROUP Dubai UNITED ARAB EMIRATES DUKKAN MEDIA
Dubai
UNITED ARAB EMIRATES
AIN'T GONNA STOP
SAMSUNG / CREATE #WITHGALAXY
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES OUTLAW PRODUCTIONS
Riffa
BAHRAIN
A WORLD WE DESERVE
BABYSHOP / RAMADAN AND COVID-19 CAMPAIGN
BABYSHOP Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
Short List
BANQUE MISR SON OF EGYPT
BANQUE MISR / BANQUE MISR CENTENNIAL CELEBRATION
AB\TBWA Cairo EGYPT AB\TBWA
Cairo
EGYPT
Short List
E05 Use of Licenced or Adapted Music for a Brand or Campaign
TOMORROW, TOMORROW
ZAIN TELECOM / 5G
LEO BURNETT Riyadh SAUDI ARABIA LEAP STUDIOS
Cairo
EGYPT
E06 Use of Music Streaming Platform or Video Hosting Service
SING FROM THE HEART
PUNJABI AL MUHAIDIB / RICE
MAYAR FOODS Dammam SAUDI ARABIA LOTS OF JOY PRODUCTIONS
Kuwait
KUWAIT
DEEZER X ETISALAT - CREATE YOUR BEAT CAMPAIGN
DEEZER / ETISALAT
ETISALAT Abu Dhabi UNITED ARAB EMIRATES DELPHYS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
E07 Use of Music Technology or Innovation
THE SOUND OF RTA
RTA / SONIC BRANDING
MASSIVEMUSIC LONDON UNITED KINGDOM MASSIVEMUSIC LONDON
UNITED KINGDOM
DEEZER X ETISALAT - CREATE YOUR BEAT CAMPAIGN
DEEZER / ETISALAT
ETISALAT Abu Dhabi UNITED ARAB EMIRATES DELPHYS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
E08 Excellence in Music Video
SECURE YOUR ACCOUNT
EMIRATES NBD / ANTI-PHISHING AWARENESS CAMPAIGN
LEO BURNETT DUBAI UNITED ARAB EMIRATES DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Silver
E09 Brand or Product Integration into Music Content
MOBILY- PREPAID- ON YOUR MOOD
MOBILY / PREPAID
MOBILY Riyadh SAUDI ARABIA ALLOVER GROUP PRODUCTION
Riyadh
SAUDI ARABIA
E10 Music Live Experience
#SOUNDOFRESILIENCE
BAALBECK INTERNATIONAL FESTIVAL / BAALBECK INTERNATIONAL FESTIVAL 2020
IMPACT BBDO Beirut LEBANON LBCI
ADMA
LEBANON
Bronze
RIYADH SEASON - INCLUSIVE ENTERTAINMENT
RIYADH SEASON / VIRTUAL REALITY
FULLSTOP CREATIVES Riyadh SAUDI ARABIA FULLSTOP CREATIVES
Riyadh
MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
E11 Excellence in Audience Engagement & Distribution Strategy for Music Content
MOBILY- PREPAID- ON YOUR MOOD
MOBILY / PREPAID
MOBILY Riyadh SAUDI ARABIA ALLOVER GROUP PRODUCTION
Riyadh
SAUDI ARABIA
E12 Excellence in Music / Brand Partnership
WRAP IT UP !
MCDONALD'S / MC WRAP
TRIBAL WORLDWIDE Casablanca MOROCCO STA7
Casablanca
MOROCCO
Short List
ORANGE X TIGER
ORANGE EGYPT FOR TELECOMMUNICATIONS / BUY TIGER CHIPS PACKS/ RECHARGE TO WIN FREE UNITS
LEO BURNETT CAIRO EGYPT NOJARA PRODUCTIONS
Cairo
EGYPT