2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
C03 Real-time Response
NESCAFÉ KEYNOTE
NESCAFE / NESCAFE 3IN1
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
C04 Co-creation & User Generated Content
BETTER WHEN SHARED
KIRI / CHEESE
HAVAS Dubai UNITED ARAB EMIRATES
DISTANT NEIGHBOURS
TECOM - DUBAI DESIGN DISTRICT / DISTANT NEIGHBOURS
SERVICEPLAN Dubai UNITED ARAB EMIRATES
#FIRSTARABICCOUNTDOWN
THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
STORIES OF MECCA
ALMOSAFER / RAMADAN 2020
FP7 McCANN RIYADH SAUDI ARABIA
D02 Data-driven Targeting
CASTROL CARE FOR CARETAKERS
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
BIO-COLOR
NISSAN MIDDLE EAST / NISSAN ALTIMA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
GIVE YOUTUBE A BREAK
KITKAT / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
DID YOU GET 5G?
SAUDI TELECOM COMPANY / 5G
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
E01 Acquisition & Retention
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES
Short List
PINZA ESTATE
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Short List
TWITTER PLAYHOUSE
TWITTER / TWITTER
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
E02 Launch / Re-launch
WHERE IN THE WORLD
SAUDI COMMISSION FOR TOURISM AND NATIONAL HERITAGE / TOURISM
DDB DUBAI UNITED ARAB EMIRATES
F01 Integrated Campaign Led by Direct
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES
Short List
MOBILY- PREPAID- ON YOUR MOOD
MOBILY / PREPAID
MOBILY Riyadh SAUDI ARABIA
G01 Local Brand
ARABLISH
EMIRATES NATIONAL OIL COMPANY GROUP / ZOOM CONVENIENCE-STORE
C2 COMMUNICATIONS Dubai UNITED ARAB EMIRATES
WASALTI | REFLECTING HER REAL IMAGE
RIYAD BANK / WOMEN BANKING
GREY RIYADH Riyadh SAUDI ARABIA
G02 Challenger Brand
WHERE IN THE WORLD
SAUDI COMMISSION FOR TOURISM AND NATIONAL HERITAGE / TOURISM
DDB DUBAI UNITED ARAB EMIRATES
PINZA ESTATE
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Bronze
G03 Single Market Campaign
ARABLISH
EMIRATES NATIONAL OIL COMPANY GROUP / ZOOM CONVENIENCE-STORE
C2 COMMUNICATIONS Dubai UNITED ARAB EMIRATES
THE GREATEST GIFT
BLEEMS / BLEEMS CSR
MASSIVE CONTENT Kuwait City KUWAIT
G04 Social Behaviour & Cultural Insight
INDIA DEGA AASHIRVAD
KRBL LIMITED / INDIA GATE RICE
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES
Bronze
NO CEDAR. NO LEBANON.
LEBANESE BASKETBALL FEDERATION (FLB) / BASKETBALL FEDERATION
VMLY&R Dubai UNITED ARAB EMIRATES
EQUALITY SPELL CHECK
LENOVO / CORPORATE BRAND
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
CLOSE THE GAP
FIFTY FIFTY LEBANON / WOMEN'S EQUAL PAY INITIATIVE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Grand Prix
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
NAPKINIZED
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE GIFT OF MOM
BABYSHOP / MOTHER'S DAY
BABYSHOP Dubai UNITED ARAB EMIRATES
ARABLISH
EMIRATES NATIONAL OIL COMPANY GROUP / ZOOM CONVENIENCE-STORE
C2 COMMUNICATIONS Dubai UNITED ARAB EMIRATES
PAY CUT WHOPPER
BURGER KING / WHOPPER
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
HEROES' SALUTE
YAS ISLAND / YAS ISLAND
MOMENTUM MENA Dubai UNITED ARAB EMIRATES
SKIPPABLE
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
RAMADAN AROUND THE WORLD
EXPO 2020 SCHOOL PROGRAMME / EXPO 2020 SCHOOL PROGRAMME
NETIZENCY Dubai UNITED ARAB EMIRATES
BETTER WHEN SHARED
KIRI / CHEESE
HAVAS Dubai UNITED ARAB EMIRATES
PROTECTSET
MOBILY / MOBILY ESPORTS
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
THE CONTACTLESS EIDIAH
STC PAY / STC PAY
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
STAR HUNT
MCDONALD'S SAUDI ARABIC / FAST FOOD CHAIN / OPENING 24H
LEO BURNETT Riyadh SAUDI ARABIA
THE RAMADAN CAMPAIGN THAT DIDN'T LAUNCH IN RAMADAN
JAWWY / JAWWY
FP7 McCANN RIYADH SAUDI ARABIA
WASALTI | REFLECTING HER REAL IMAGE
RIYAD BANK / WOMEN BANKING
GREY RIYADH Riyadh SAUDI ARABIA
THE GREATEST GIFT
BLEEMS / BLEEMS CSR
MASSIVE CONTENT Kuwait City KUWAIT
HEARTWORK DIRECT SOCIAL BEHAVIOR
MOUNTAIN VIEW / HEARTWORK
MOUNTAIN VIEW Cairo EGYPT
G05 Breakthrough on a Budget
LONELY VALENTINE SPECIALS
YUM RESTAURANTS INTERNATIONAL - KFC / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
ENDANGERED SPECIES
SPLASH FASHIONS / SPLASH FASHIONS CALENDAR
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES
WHO DID IT FIRST?
MCDONALD KSA / FAST FOOD CHAIN
LEO BURNETT Riyadh SAUDI ARABIA
G06 Market Disruption
PAY CUT WHOPPER
BURGER KING / WHOPPER
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
I DECLARE
AA - ADVERTISING ASSOCIATION IN LEBANON / "I DECLARE" INITIATIVE
PHENOMENA Beirut LEBANON
THERE IS A BLESSING IN EVERY DELAY
TOYOTA JORDAN - MARKAZIA / TOYOTA JORDAN
WUNDERMAN THOMPSON Amman JORDAN