|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Award
|
|
A01 Fast Moving Consumer Goods
|
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
Short List |
|
A03 Durable Consumer Goods including Automotive
|
NOISE-O-METER
BOSE / BOSE NOISE CANCELLING HEADPHONES 700 |
WUNDERMAN THOMPSON Dubai |
UNITED ARAB EMIRATES |
Short List |
|
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
SHIFT+K+F+C
KFC / KFC |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
SELF-TIMING SOAP
DELIVEROO / DELIVEROO |
‿ AND US Dubai |
UNITED ARAB EMIRATES |
Short List |
POP-UP BOOKS
WHSMITH / CHILDRENS LITERATURE |
FP7 McCANN Dubai |
UNITED ARAB EMIRATES |
Short List |
SKIPPABLE
DELIVEROO / DELIVEROO |
‿ AND US Dubai |
UNITED ARAB EMIRATES |
Short List |
PAY CUT WHOPPER
BURGER KING / WHOPPER |
WUNDERMAN THOMPSON Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
A07 Not-for-profit / Charity / Government
|
#LOCKDOWNNOTLOCKUP
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO |
LEO BURNETT BEIRUT |
LEBANON |
Short List |
|
B02 Use of Ambient Media: Small Scale
|
SELF-TIMING SOAP
DELIVEROO / DELIVEROO |
‿ AND US Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
B03 Use of Ambient Media: Large Scale
|
CASTROL WELLNESS PROGRAM
CASTROL / CASTROL |
GEOMETRY GLOBAL Dubai |
UNITED ARAB EMIRATES |
Short List |
|
B04 Use of Broadcast
|
WE HEAR YOU
MTV CHANNEL / ARAB DEAF WEEK |
RIZK GROUP Beirut |
LEBANON |
Bronze
|
|
B05 Use of Print / Outdoor
|
LEGO NEWS REBUILT
LEGO SAUDI STORES / RETAIL |
HAVAS Dubai |
UNITED ARAB EMIRATES |
Silver
|
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Silver
|
|
B06 Use of Technology
|
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Silver
|
|
C01 Use of Social / Digital Platforms
|
HUNGER INSURANCE
SNICKERS / CHOCOLATE |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Silver
|
SHIFT+K+F+C
KFC / KFC |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Gold
|
PINZA ESTATE
DELIVEROO / DELIVEROO |
‿ AND US Dubai |
UNITED ARAB EMIRATES |
Short List |
SKIPPABLE
DELIVEROO / DELIVEROO |
‿ AND US Dubai |
UNITED ARAB EMIRATES |
Short List |
|
C02 Use of Mobile & Devices
|
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Bronze
|
DREAM NUMBER
LOTO LIBANAIS / LOTTERY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Gold
|
HUNGER INSURANCE
SNICKERS / CHOCOLATE |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
NOISE-O-METER
BOSE / BOSE NOISE CANCELLING HEADPHONES 700 |
WUNDERMAN THOMPSON Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
E01 Acquisition & Retention
|
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL |
FP7 McCANN Dubai |
UNITED ARAB EMIRATES |
Short List |
PINZA ESTATE
DELIVEROO / DELIVEROO |
‿ AND US Dubai |
UNITED ARAB EMIRATES |
Short List |
SHIFT+K+F+C
KFC / KFC |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Silver
|
|
F01 Integrated Campaign Led by Direct
|
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES |
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai |
UNITED ARAB EMIRATES |
Short List |
|
G02 Challenger Brand
|
PINZA ESTATE
DELIVEROO / DELIVEROO |
‿ AND US Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
G04 Social Behaviour & Cultural Insight
|
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Grand Prix
|
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Short List |
INDIA DEGA AASHIRVAD
KRBL LIMITED / INDIA GATE RICE |
THE CLASSIC PARTNERSHIP Dubai |
UNITED ARAB EMIRATES |
Bronze
|