2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Data & Analytics & Insight
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
B01 Challenger Brand Strategy
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND
HOME CENTRE Dubai UNITED ARAB EMIRATES
Bronze
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES
Bronze
B02 Breakthrough on a Budget
THE DOPPELGĂ„NGER
BURGER KING / VALUE MEAL
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
Gold
BLOOD UNITY
DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE
FP7 McCANN Dubai UNITED ARAB EMIRATES
Short List
C01 Brave Brands
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
NOT YOUR USUAL KIND OF BANK
NATIONAL BANK OF EGYPT / E-BRANCH
TNA Cairo EGYPT
Short List
SECURE YOUR ACCOUNT
EMIRATES NBD / ANTI-PHISHING AWARENESS CAMPAIGN
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND
HOME CENTRE Dubai UNITED ARAB EMIRATES
Short List
BLOOD UNITY
DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE
FP7 McCANN Dubai UNITED ARAB EMIRATES
Bronze
PARENTHOOD: REPHRASED
BABYSHOP / BRAND PURPOSE CAMPAIGN
BABYSHOP Dubai UNITED ARAB EMIRATES
Grand Prix
D01 Strategic Transformation
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
Bronze
ROOFTOP FARMS
KNORR / CSR PROGRAM
FP7 McCANN Cairo EGYPT
Silver