|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
PR
|
Location
|
Award
|
|
A01 Fast Moving Consumer Goods
|
CHANGE HAS A TASTE
COCA-COLA / COCA-COLA AND SAUDI WOMEN |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
A04 Media & Publications
|
THE BLANK EDITION
AN-NAHAR / NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
|
THE NATION THAT DIDN'T KNOW ITS ANTHEM
BYBLOS BANK / BYBLOS BANK BRAND CAMPAIGN |
FP7/BEY Beirut |
LEBANON |
FP7/BEY
Beirut
TELLTALE
Beirut
|
LEBANON
|
Short List |
|
A07 Charities & Non-profit
|
YOUNG BRIDE
RDFL / RDFL |
J. WALTER THOMPSON Beirut |
LEBANON |
|
|
Short List |
CLASICO DOGS
K9 CENTRAL DOGS / SNIFF PET ADOPTION / PET ADOPTION |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO |
LEO BURNETT BEIRUT |
LEBANON |
LEO BURNETT BEIRUT
MSL BEIRUT
|
LEBANON
|
Short List |
#TEACHYOUALESSON
UNICEF LEBANON / NON-GOVERNMENTAL ORGANIZATION |
LEO BURNETT BEIRUT |
LEBANON |
LEO BURNETT BEIRUT
MSL BEIRUT
|
LEBANON
|
Short List |
THE TOXIC FLAG
THE WASTE MANAGEMENT COALITION / WASTE MANAGEMENT |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
ZERO TOLERANCE RIBBON
28 TOO MANY / AWARENESS RIBBON |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
B01 Corporate Communication & Reputation Management
|
AKHOU NORA
SAUDI TELECOM COMPANY / FEMALE EMPOWERMENT |
J. WALTER THOMPSON Riyadh |
SAUDI ARABIA |
|
|
Gold
|
|
B02 Business Citizenship / Corporate Responsibility
|
#POSTWISELY "IF IT WERE YOUR PAIN. WOULD YOU SHARE IT?"
DU TELCO / DU TELECOM |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
MSL
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS |
BBDO PAKISTAN Lahore |
PAKISTAN |
BBDO PAKISTAN
Lahore
|
PAKISTAN
|
Silver
|
|
B03 Business Citizenship / Environmental
|
THE TOXIC FLAG
THE WASTE MANAGEMENT COALITION / WASTE MANAGEMENT |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
|
B05 Events & Stunts
|
THE SUN FLAME GRILLED WHOPPER
BURGER KING / BURGER KING |
MEMAC OGILVY KUWAIT Kuwait City |
KUWAIT |
MEMAC OGILVY KUWAIT
Kuwait City
|
KUWAIT
|
Bronze
|
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
STOP DOWRYMONGERING
UN WOMEN / ANTI FORCED DOWRY |
BBDO PAKISTAN Lahore |
PAKISTAN |
MINT PR
Lahore
|
PAKISTAN
|
Short List |
THE BLANK EDITION
AN-NAHAR / NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Grand Prix
|
THE TOXIC FLAG
THE WASTE MANAGEMENT COALITION / WASTE MANAGEMENT |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
B06 Celebrity Endorsement
|
2019 RESOLUTION: TIME TO GET IN TOUCH... FOR REAL
DHL / DHL EXPRESS |
J. WALTER THOMPSON CAIRO |
EGYPT |
POD EGYPT
Cairo
|
EGYPT
|
Silver
|
STOP DOWRYMONGERING
UN WOMEN / ANTI FORCED DOWRY |
BBDO PAKISTAN Lahore |
PAKISTAN |
MINT PR
Lahore
|
PAKISTAN
|
Short List |
|
B07 Sponsorship & Partnerships
|
INTELLIGENT FOOTBALL
NISSAN / NISSAN INTELLIGENT MOBILITY / UEFA CHAMPION LEAGUE PARTNERSHIP |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
ZERO TOLERANCE RIBBON
28 TOO MANY / AWARENESS RIBBON |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
B09 Brand Voice & Strategic Storytelling
|
#TEACHYOUALESSON
UNICEF LEBANON / NON-GOVERNMENTAL ORGANIZATION |
LEO BURNETT BEIRUT |
LEBANON |
LEO BURNETT BEIRUT
MSL BEIRUT
|
LEBANON
|
Short List |
THE BLANK EDITION
AN-NAHAR / NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
|
B10 Content-led Engagement & Marketing
|
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS |
BBDO PAKISTAN Lahore |
PAKISTAN |
BBDO PAKISTAN
Lahore
|
PAKISTAN
|
Bronze
|
|
C01 Use of Digital in a PR Campaign
|
YOUNG BRIDE
RDFL / RDFL |
J. WALTER THOMPSON Beirut |
LEBANON |
|
|
Short List |
|
C02 Use of Social in a PR Campaign
|
2019 RESOLUTION: TIME TO GET IN TOUCH... FOR REAL
DHL / DHL EXPRESS |
J. WALTER THOMPSON CAIRO |
EGYPT |
POD EGYPT
Cairo
|
EGYPT
|
Short List |
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO |
LEO BURNETT BEIRUT |
LEBANON |
LEO BURNETT BEIRUT
MSL BEIRUT
|
LEBANON
|
Short List |
AKHOU NORA
SAUDI TELECOM COMPANY / FEMALE EMPOWERMENT |
J. WALTER THOMPSON Riyadh |
SAUDI ARABIA |
|
|
Short List |
|
C03 Use of Technology
|
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
|
D01 Integrated Campaign led by PR
|
2019 RESOLUTION: TIME TO GET IN TOUCH... FOR REAL
DHL / DHL EXPRESS |
J. WALTER THOMPSON CAIRO |
EGYPT |
POD EGYPT
Cairo
|
EGYPT
|
Gold
|
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO |
LEO BURNETT BEIRUT |
LEBANON |
LEO BURNETT BEIRUT
MSL BEIRUT
|
LEBANON
|
Short List |
|
D02 Low Budget / High Impact Campaign
|
REST AFTER FAME
IKEA, SAUDI ARABIA / TVEKSAM, EGG CUP |
LEO BURNETT Jeddah |
SAUDI ARABIA |
LEO BURNETT
Jeddah
|
SAUDI ARABIA
|
Bronze
|
STUB SUGAR
ASTER CLINICS / DIABETES CHECK-UPS |
THE CLASSIC PARTNERSHIP Dubai |
UNITED ARAB EMIRATES |
THE CLASSIC PARTNERSHIP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
ZERO TOLERANCE RIBBON
28 TOO MANY / AWARENESS RIBBON |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |