2019 Winners & Shortlists

Title Brand Product / Service Entrant Company Country PR Country Award
A01 Fast Moving Consumer Goods
CHANGE HAS A TASTE
COCA-COLA / COCA-COLA AND SAUDI WOMEN
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
A04 Media & Publications
THE BLANK EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE NATION THAT DIDN'T KNOW ITS ANTHEM
BYBLOS BANK / BYBLOS BANK BRAND CAMPAIGN
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
Short List
A07 Charities & Non-profit
YOUNG BRIDE
RDFL / RDFL
J. WALTER THOMPSON Beirut LEBANON J. WALTER THOMPSON Beirut LEBANON
Short List
CLASICO DOGS
K9 CENTRAL DOGS / SNIFF PET ADOPTION / PET ADOPTION
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT LEBANON
Short List
#TEACHYOUALESSON
UNICEF LEBANON / NON-GOVERNMENTAL ORGANIZATION
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT LEBANON
Short List
THE TOXIC FLAG
THE WASTE MANAGEMENT COALITION / WASTE MANAGEMENT
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
ZERO TOLERANCE RIBBON
28 TOO MANY / AWARENESS RIBBON
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
B01 Corporate Communication & Reputation Management
AKHOU NORA
SAUDI TELECOM COMPANY / FEMALE EMPOWERMENT
J. WALTER THOMPSON Riyadh SAUDI ARABIA J. WALTER THOMPSON Riyadh SAUDI ARABIA
Gold
B02 Business Citizenship / Corporate Responsibility
#POSTWISELY "IF IT WERE YOUR PAIN. WOULD YOU SHARE IT?"
DU TELCO / DU TELECOM
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore / IMPACT BBDO Dubai PAKISTAN / UNITED ARAB EMIRATES
Silver
B03 Business Citizenship / Environmental
THE TOXIC FLAG
THE WASTE MANAGEMENT COALITION / WASTE MANAGEMENT
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
B05 Events & Stunts
THE SUN FLAME GRILLED WHOPPER
BURGER KING / BURGER KING
MEMAC OGILVY KUWAIT Kuwait City KUWAIT MEMAC OGILVY KUWAIT Kuwait City KUWAIT
Bronze
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
STOP DOWRYMONGERING
UN WOMEN / ANTI FORCED DOWRY
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore / IMPACT BBDO Dubai PAKISTAN / UNITED ARAB EMIRATES
Short List
THE BLANK EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Grand Prix
THE TOXIC FLAG
THE WASTE MANAGEMENT COALITION / WASTE MANAGEMENT
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
B06 Celebrity Endorsement
2019 RESOLUTION: TIME TO GET IN TOUCH... FOR REAL
DHL / DHL EXPRESS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
Silver
STOP DOWRYMONGERING
UN WOMEN / ANTI FORCED DOWRY
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore / IMPACT BBDO Dubai PAKISTAN / UNITED ARAB EMIRATES
Short List
B07 Sponsorship & Partnerships
INTELLIGENT FOOTBALL
NISSAN / NISSAN INTELLIGENT MOBILITY / UEFA CHAMPION LEAGUE PARTNERSHIP
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
ZERO TOLERANCE RIBBON
28 TOO MANY / AWARENESS RIBBON
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
B09 Brand Voice & Strategic Storytelling
#TEACHYOUALESSON
UNICEF LEBANON / NON-GOVERNMENTAL ORGANIZATION
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT LEBANON
Short List
THE BLANK EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
B10 Content-led Engagement & Marketing
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore / IMPACT BBDO Dubai PAKISTAN / UNITED ARAB EMIRATES
Bronze
C01 Use of Digital in a PR Campaign
YOUNG BRIDE
RDFL / RDFL
J. WALTER THOMPSON Beirut LEBANON J. WALTER THOMPSON Beirut LEBANON
Short List
C02 Use of Social in a PR Campaign
2019 RESOLUTION: TIME TO GET IN TOUCH... FOR REAL
DHL / DHL EXPRESS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
Short List
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT LEBANON
Short List
AKHOU NORA
SAUDI TELECOM COMPANY / FEMALE EMPOWERMENT
J. WALTER THOMPSON Riyadh SAUDI ARABIA J. WALTER THOMPSON Riyadh SAUDI ARABIA
Short List
C03 Use of Technology
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
D01 Integrated Campaign led by PR
2019 RESOLUTION: TIME TO GET IN TOUCH... FOR REAL
DHL / DHL EXPRESS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
Gold
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT LEBANON
Short List
D02 Low Budget / High Impact Campaign
REST AFTER FAME
IKEA, SAUDI ARABIA / TVEKSAM, EGG CUP
LEO BURNETT Jeddah SAUDI ARABIA LEO BURNETT Jeddah SAUDI ARABIA
Bronze
STUB SUGAR
ASTER CLINICS / DIABETES CHECK-UPS
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES
Short List
ZERO TOLERANCE RIBBON
28 TOO MANY / AWARENESS RIBBON
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List