2019 Winners & Shortlists

• C01 Use of Digital in a PR Campaign
• Q 5-0
  INFINITI / Q50
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
• SLOW FACE
  CONNECT / CONNECT BOUNDLESS
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• C02 Use of Social in a PR Campaign
• SLOW FACE
  CONNECT / CONNECT BOUNDLESS
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• B02 Business Citizenship / Corporate Responsibility
• #POSTWISELY "IF IT WERE YOUR PAIN. WOULD YOU SHARE IT?"
  DU TELCO / DU TELECOM
  LEO BURNETT DUBAI
  UNITED ARAB EMIRATES
  LEO BURNETT DUBAI
  UNITED ARAB EMIRATES
  Short List

• B09 Brand Voice & Strategic Storytelling
• #POSTWISELY "IF IT WERE YOUR PAIN. WOULD YOU SHARE IT?"
  DU TELCO / DU TELECOM
  LEO BURNETT DUBAI
  UNITED ARAB EMIRATES
  LEO BURNETT DUBAI
  UNITED ARAB EMIRATES

• D01 Integrated Campaign led by PR
• #POSTWISELY "IF IT WERE YOUR PAIN. WOULD YOU SHARE IT?"
  DU TELCO / DU TELECOM
  LEO BURNETT DUBAI
  UNITED ARAB EMIRATES
  LEO BURNETT DUBAI
  UNITED ARAB EMIRATES

• A07 Charities & Non-profit
• ENDING VIOLENCE AGAINST CHILDREN (EVAC) - ANTI-BULLYING CAMPAIGN
  AWLADNA/UNICEF EGYPT / ANTI-BULLYING AWARENESS
  BEE MEDIA PRODUCTIONS Giza
  EGYPT
  BEE MEDIA PRODUCTIONS Giza / AXEER STUDIO Cairo
  EGYPT

• B08 Launch / Re-launch
• THE SUPER-NATURAL GREEN WRAP
  ZAATAR W ZEIT / THE SUPER-NATURAL GREEN WRAP
  PUBLICIS LEVANT Beirut
  LEBANON
  PUBLICIS LEVANT Beirut / MSL BEIRUT
  LEBANON

• D02 Low Budget / High Impact Campaign
• FEARLESS
  20TH CENTURY FOX AND MAJID AL FUTTAIM DISTRIBUTION / DEADPOOL 2
  LIVINGROOM COMMUNICATION Dubai
  UNITED ARAB EMIRATES
  LIVINGROOM COMMUNICATION Dubai
  UNITED ARAB EMIRATES

• B06 Celebrity Endorsement
• FEARLESS
  20TH CENTURY FOX AND MAJID AL FUTTAIM DISTRIBUTION / DEADPOOL 2
  LIVINGROOM COMMUNICATION Dubai
  UNITED ARAB EMIRATES
  LIVINGROOM COMMUNICATION Dubai
  UNITED ARAB EMIRATES

• B03 Business Citizenship / Environmental
• PURE TRASH - THE DISGRACEFUL ART SHOW
  FOOD NOT TRASH / NGO
  MULTIPLY MARKETING CONSULTANCY Abu Dhabi
  UNITED ARAB EMIRATES
  MULTIPLY MARKETING CONSULTANCY Abu Dhabi
  UNITED ARAB EMIRATES

• B07 Sponsorship & Partnerships
• COOKING FOR CHANGE
  AL - WALIMAH RICE / AL WALIMAH RICE
  MAYAR FOODS Dammam
  SAUDI ARABIA
  LEO BURNETT Jeddah / 3 POINTS ADVERTISING Jeddah
  SAUDI ARABIA

• A06 Public Sector
• THE DEFECTIVE TWEET CAMPAIGN
  SAUDI MINISTRY OF COMMERCE & INVESTMENT / AWARENESS ABOUT DEFECTIVE PRODUCTS
  HABBAR Dhahran
  SAUDI ARABIA
  HABBAR Dhahran
  SAUDI ARABIA

• A01 Fast Moving Consumer Goods
• ABSOLUT CIVIL LOVE
  ABSOLUT VODKA / ABSOLUT VODKA
  INTERESTING TIMES Beirut
  LEBANON
  INTERESTING TIMES Beirut
  LEBANON

• A04 Media & Publications
• THE MISSING
  MTV LEBANON / PUBLIC AWARENESS CAMPAIGN
  TBWA\RAAD Beirut
  LEBANON
  TBWA\RAAD Beirut
  LEBANON

• A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• HIGHWAY GALLERY
  LOUVRE ABU DHABI / INSTITUTIONAL
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• C03 Use of Technology
• HIGHWAY GALLERY
  LOUVRE ABU DHABI / INSTITUTIONAL
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  Bronze

• B05 Events & Stunts
• THE SUN FLAME GRILLED WHOPPER
  BURGER KING / BURGER KING
  MEMAC OGILVY KUWAIT Kuwait City
  KUWAIT
  MEMAC OGILVY KUWAIT Kuwait City
  KUWAIT
  Bronze
• HIGHWAY GALLERY
  LOUVRE ABU DHABI / INSTITUTIONAL
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  Short List

• B03 Business Citizenship / Environmental
• THE TOXIC FLAG
  THE WASTE MANAGEMENT COALITION / WASTE MANAGEMENT
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES
  Bronze

• A04 Media & Publications
• DO YOU WANT US TO REMAIN SILENT?
  SBC / DAWOOD AL SHERYAN TV SHOW
  J. WALTER THOMPSON Riyadh
  SAUDI ARABIA
  J. WALTER THOMPSON Riyadh
  SAUDI ARABIA

• A01 Fast Moving Consumer Goods
• OMO TAG
  UNILEVER LEBANON / OMO
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• B01 Corporate Communication & Reputation Management
• REVIVING THE IBRIK
  TALAYA / TALAYA
  TBWA\RAAD Beirut
  LEBANON
  TBWA\RAAD Beirut
  LEBANON

• C03 Use of Technology
• FUTURE REINA
  CHILDREN'S CANCER CENTER OF LEBANON / CCCL
  RÉPUBLIQUE Beirut
  LEBANON
  RÉPUBLIQUE Beirut
  LEBANON

• B06 Celebrity Endorsement
• NETFLIX-LA CASA DE PAPEL
  NETFLIX / NETFLIX LA CASE DE PAPEL
  KIJAMII Cairo
  EGYPT
  KIJAMII Cairo
  EGYPT

• B07 Sponsorship & Partnerships
• NETFLIX-LA CASA DE PAPEL
  NETFLIX / NETFLIX LA CASE DE PAPEL
  KIJAMII Cairo
  EGYPT
  KIJAMII Cairo
  EGYPT

• C01 Use of Digital in a PR Campaign
• YOUNG BRIDE
  RDFL / RDFL
  J. WALTER THOMPSON Beirut
  LEBANON
  J. WALTER THOMPSON Beirut
  LEBANON
  Short List

• B10 Content-led Engagement & Marketing
• CLASICO DOGS
  K9 CENTRAL DOGS / SNIFF PET ADOPTION / PET ADOPTION
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• B02 Business Citizenship / Corporate Responsibility
• GIVE IN TO GIVING
  ENBD / VOLUNTEER
  LEO BURNETT DUBAI
  UNITED ARAB EMIRATES
  LEO BURNETT DUBAI
  UNITED ARAB EMIRATES

• A07 Charities & Non-profit
• PURE TRASH - THE DISGRACEFUL ART SHOW
  FOOD NOT TRASH / NGO
  MULTIPLY MARKETING CONSULTANCY Abu Dhabi
  UNITED ARAB EMIRATES
  MULTIPLY MARKETING CONSULTANCY Abu Dhabi
  UNITED ARAB EMIRATES

• D02 Low Budget / High Impact Campaign
• GOSHXSUPERHOPE
  GREAT ORMOND STREET HOSPITAL / GREAT ORMOND STREET HOSPITAL
  HILL+KNOWLTON STRATEGIES Dubai
  UNITED ARAB EMIRATES
  HILL+KNOWLTON STRATEGIES Dubai / SUPERHOPE Dubai
  UNITED ARAB EMIRATES / USA

• A02 Durable Consumer Goods, including Cars
• PEAK OF LUXURY
  BENTLEY MOTORS / CONTINENTAL GT & BENTAYGA V8
  PERFORMANCE COMMUNICATIONS
  UNITED ARAB EMIRATES
  PERFORMANCE COMMUNICATIONS
  UNITED ARAB EMIRATES

• C02 Use of Social in a PR Campaign
• WASH VS WIPE
  REHLAT / REHLAT APPLICATION
  BEATTIE + DANE Kuwait City
  KUWAIT
  BEATTIE + DANE Kuwait City
  KUWAIT

• B08 Launch / Re-launch
• THE SPACESUIT COLLECTION
  LANDMARK GROUP / CENTREPOINT
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES
  IMPACT BBDO Dubai
  UNITED ARAB EMIRATES

• A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
• #HEARITFROMME
  LINKEDIN / LINKEDIN
  EDELMAN Dubai
  UNITED ARAB EMIRATES
  EDELMAN Dubai
  UNITED ARAB EMIRATES

• B09 Brand Voice & Strategic Storytelling
• #HEARITFROMME
  LINKEDIN / LINKEDIN
  EDELMAN Dubai
  UNITED ARAB EMIRATES
  EDELMAN Dubai
  UNITED ARAB EMIRATES

• D01 Integrated Campaign led by PR
• ENDING VIOLENCE AGAINST CHILDREN (EVAC) - ANTI-BULLYING CAMPAIGN
  AWLADNA/UNICEF EGYPT / ANTI-BULLYING AWARENESS
  BEE MEDIA PRODUCTIONS Giza
  EGYPT
  BEE MEDIA PRODUCTIONS Giza / AXEER STUDIO Cairo
  EGYPT

• A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• THE SUPER-NATURAL GREEN WRAP
  ZAATAR W ZEIT / THE SUPER-NATURAL GREEN WRAP
  PUBLICIS LEVANT Beirut
  LEBANON
  PUBLICIS LEVANT Beirut / MSL BEIRUT
  LEBANON

• D01 Integrated Campaign led by PR
• WASH VS WIPE
  REHLAT / REHLAT APPLICATION
  BEATTIE + DANE Kuwait City
  KUWAIT
  BEATTIE + DANE Kuwait City
  KUWAIT

• A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• WORLD MANKOUSHEH DAY
  ZAATAR W ZEIT / MANKOUSHEH
  PUBLICIS LEVANT Beirut
  LEBANON
  PUBLICIS LEVANT Beirut / MSL BEIRUT
  LEBANON

• C02 Use of Social in a PR Campaign
• BIG BAD WOLF BOOK SALE DUBAI
  INK READABLE BOOKS DUBAI, A SUBSIDIARY OF BIG BAD WOLF BOOKS / BIG BAD WOLF BOOK SALE
  ACTION GLOBAL COMMUNICATIONS DubaI
  UNITED ARAB EMIRATES
  ACTION GLOBAL COMMUNICATIONS DubaI
  UNITED ARAB EMIRATES

• B05 Events & Stunts
• FEARLESS
  20TH CENTURY FOX AND MAJID AL FUTTAIM DISTRIBUTION / DEADPOOL 2
  LIVINGROOM COMMUNICATION Dubai
  UNITED ARAB EMIRATES
  LIVINGROOM COMMUNICATION Dubai
  UNITED ARAB EMIRATES

• A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
• GIVE IN TO GIVING
  ENBD / VOLUNTEER
  LEO BURNETT DUBAI
  UNITED ARAB EMIRATES
  LEO BURNETT DUBAI
  UNITED ARAB EMIRATES

• A07 Charities & Non-profit
• FUTURE REINA
  CHILDREN'S CANCER CENTER OF LEBANON / CCCL
  RÉPUBLIQUE Beirut
  LEBANON
  RÉPUBLIQUE Beirut
  LEBANON

• B06 Celebrity Endorsement
• THE CRUELEST WINTER
  UNITED NATIONS HIGH COMMISSIONER FOR REFUGEES (UNHCR) / UNHCR WINTER APPEAL
  ASDA'A BCW Dubai
  UNITED ARAB EMIRATES
  ASDA'A BCW Dubai
  UNITED ARAB EMIRATES

• B02 Business Citizenship / Corporate Responsibility
• WINDOW WATCHERS
  ALFA TELECOM / ALFA TELECOM AWARENESS CAMPAIGN
  DDB DUBAI
  UNITED ARAB EMIRATES
  DDB DUBAI
  UNITED ARAB EMIRATES

• A02 Durable Consumer Goods, including Cars
• Q 5-0
  INFINITI / Q50
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• C03 Use of Technology
• ELEVATOR TWEETS
  TWITTER / TWITTER
  GEOMETRY GLOBAL Dubai
  UNITED ARAB EMIRATES
  GEOMETRY GLOBAL Dubai
  UNITED ARAB EMIRATES

• A01 Fast Moving Consumer Goods
• LAUNDRY SHOCK
  UNILEVER LEBANON / OMO
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES

• B07 Sponsorship & Partnerships
• INTELLIGENT FOOTBALL
  NISSAN / NISSAN INTELLIGENT MOBILITY / UEFA CHAMPION LEAGUE PARTNERSHIP
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  Short List