2019 Winners & Shortlists

Title Brand Product / Service Entrant Company Country PR Country Award
C01 Use of Digital in a PR Campaign
Q 5-0
INFINITI / Q50
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
SLOW FACE
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
C02 Use of Social in a PR Campaign
SLOW FACE
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
B02 Business Citizenship / Corporate Responsibility
#POSTWISELY "IF IT WERE YOUR PAIN. WOULD YOU SHARE IT?"
DU TELCO / DU TELECOM
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
B09 Brand Voice & Strategic Storytelling
#POSTWISELY "IF IT WERE YOUR PAIN. WOULD YOU SHARE IT?"
DU TELCO / DU TELECOM
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
D01 Integrated Campaign led by PR
#POSTWISELY "IF IT WERE YOUR PAIN. WOULD YOU SHARE IT?"
DU TELCO / DU TELECOM
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
A07 Charities & Non-profit
ENDING VIOLENCE AGAINST CHILDREN (EVAC) - ANTI-BULLYING CAMPAIGN
AWLADNA/UNICEF EGYPT / ANTI-BULLYING AWARENESS
BEE MEDIA PRODUCTIONS Giza EGYPT BEE MEDIA PRODUCTIONS Giza / AXEER STUDIO Cairo EGYPT
B08 Launch / Re-launch
THE SUPER-NATURAL GREEN WRAP
ZAATAR W ZEIT / THE SUPER-NATURAL GREEN WRAP
PUBLICIS LEVANT Beirut LEBANON PUBLICIS LEVANT Beirut / MSL BEIRUT LEBANON
D02 Low Budget / High Impact Campaign
FEARLESS
20TH CENTURY FOX AND MAJID AL FUTTAIM DISTRIBUTION / DEADPOOL 2
LIVINGROOM COMMUNICATION Dubai UNITED ARAB EMIRATES LIVINGROOM COMMUNICATION Dubai UNITED ARAB EMIRATES
B06 Celebrity Endorsement
FEARLESS
20TH CENTURY FOX AND MAJID AL FUTTAIM DISTRIBUTION / DEADPOOL 2
LIVINGROOM COMMUNICATION Dubai UNITED ARAB EMIRATES LIVINGROOM COMMUNICATION Dubai UNITED ARAB EMIRATES
B03 Business Citizenship / Environmental
PURE TRASH - THE DISGRACEFUL ART SHOW
FOOD NOT TRASH / NGO
MULTIPLY MARKETING CONSULTANCY Abu Dhabi UNITED ARAB EMIRATES MULTIPLY MARKETING CONSULTANCY Abu Dhabi UNITED ARAB EMIRATES
B07 Sponsorship & Partnerships
COOKING FOR CHANGE
AL - WALIMAH RICE / AL WALIMAH RICE
MAYAR FOODS Dammam SAUDI ARABIA LEO BURNETT Jeddah / 3 POINTS ADVERTISING Jeddah SAUDI ARABIA
A06 Public Sector
THE DEFECTIVE TWEET CAMPAIGN
SAUDI MINISTRY OF COMMERCE & INVESTMENT / AWARENESS ABOUT DEFECTIVE PRODUCTS
HABBAR Dhahran SAUDI ARABIA HABBAR Dhahran SAUDI ARABIA
A01 Fast Moving Consumer Goods
ABSOLUT CIVIL LOVE
ABSOLUT VODKA / ABSOLUT VODKA
INTERESTING TIMES Beirut LEBANON INTERESTING TIMES Beirut LEBANON
A04 Media & Publications
THE MISSING
MTV LEBANON / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON TBWA\RAAD Beirut LEBANON
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
C03 Use of Technology
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
B05 Events & Stunts
THE SUN FLAME GRILLED WHOPPER
BURGER KING / BURGER KING
MEMAC OGILVY KUWAIT Kuwait City KUWAIT MEMAC OGILVY KUWAIT Kuwait City KUWAIT
Bronze
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B03 Business Citizenship / Environmental
THE TOXIC FLAG
THE WASTE MANAGEMENT COALITION / WASTE MANAGEMENT
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
A04 Media & Publications
DO YOU WANT US TO REMAIN SILENT?
SBC / DAWOOD AL SHERYAN TV SHOW
J. WALTER THOMPSON Riyadh SAUDI ARABIA J. WALTER THOMPSON Riyadh SAUDI ARABIA
A01 Fast Moving Consumer Goods
OMO TAG
UNILEVER LEBANON / OMO
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
B01 Corporate Communication & Reputation Management
REVIVING THE IBRIK
TALAYA / TALAYA
TBWA\RAAD Beirut LEBANON TBWA\RAAD Beirut LEBANON
C03 Use of Technology
FUTURE REINA
CHILDREN'S CANCER CENTER OF LEBANON / CCCL
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
B06 Celebrity Endorsement
NETFLIX-LA CASA DE PAPEL
NETFLIX / NETFLIX LA CASE DE PAPEL
KIJAMII Cairo EGYPT KIJAMII Cairo EGYPT
B07 Sponsorship & Partnerships
NETFLIX-LA CASA DE PAPEL
NETFLIX / NETFLIX LA CASE DE PAPEL
KIJAMII Cairo EGYPT KIJAMII Cairo EGYPT
C01 Use of Digital in a PR Campaign
YOUNG BRIDE
RDFL / RDFL
J. WALTER THOMPSON Beirut LEBANON J. WALTER THOMPSON Beirut LEBANON
Short List
B10 Content-led Engagement & Marketing
CLASICO DOGS
K9 CENTRAL DOGS / SNIFF PET ADOPTION / PET ADOPTION
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
B02 Business Citizenship / Corporate Responsibility
GIVE IN TO GIVING
ENBD / VOLUNTEER
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
A07 Charities & Non-profit
PURE TRASH - THE DISGRACEFUL ART SHOW
FOOD NOT TRASH / NGO
MULTIPLY MARKETING CONSULTANCY Abu Dhabi UNITED ARAB EMIRATES MULTIPLY MARKETING CONSULTANCY Abu Dhabi UNITED ARAB EMIRATES
D02 Low Budget / High Impact Campaign
GOSHXSUPERHOPE
GREAT ORMOND STREET HOSPITAL / GREAT ORMOND STREET HOSPITAL
HILL+KNOWLTON STRATEGIES Dubai UNITED ARAB EMIRATES HILL+KNOWLTON STRATEGIES Dubai / SUPERHOPE Dubai UNITED ARAB EMIRATES / USA
A02 Durable Consumer Goods, including Cars
PEAK OF LUXURY
BENTLEY MOTORS / CONTINENTAL GT & BENTAYGA V8
PERFORMANCE COMMUNICATIONS UNITED ARAB EMIRATES PERFORMANCE COMMUNICATIONS UNITED ARAB EMIRATES
C02 Use of Social in a PR Campaign
WASH VS WIPE
REHLAT / REHLAT APPLICATION
BEATTIE + DANE Kuwait City KUWAIT BEATTIE + DANE Kuwait City KUWAIT
B08 Launch / Re-launch
THE SPACESUIT COLLECTION
LANDMARK GROUP / CENTREPOINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
#HEARITFROMME
LINKEDIN / LINKEDIN
EDELMAN Dubai UNITED ARAB EMIRATES EDELMAN Dubai UNITED ARAB EMIRATES
B09 Brand Voice & Strategic Storytelling
#HEARITFROMME
LINKEDIN / LINKEDIN
EDELMAN Dubai UNITED ARAB EMIRATES EDELMAN Dubai UNITED ARAB EMIRATES
D01 Integrated Campaign led by PR
ENDING VIOLENCE AGAINST CHILDREN (EVAC) - ANTI-BULLYING CAMPAIGN
AWLADNA/UNICEF EGYPT / ANTI-BULLYING AWARENESS
BEE MEDIA PRODUCTIONS Giza EGYPT BEE MEDIA PRODUCTIONS Giza / AXEER STUDIO Cairo EGYPT
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE SUPER-NATURAL GREEN WRAP
ZAATAR W ZEIT / THE SUPER-NATURAL GREEN WRAP
PUBLICIS LEVANT Beirut LEBANON PUBLICIS LEVANT Beirut / MSL BEIRUT LEBANON
D01 Integrated Campaign led by PR
WASH VS WIPE
REHLAT / REHLAT APPLICATION
BEATTIE + DANE Kuwait City KUWAIT BEATTIE + DANE Kuwait City KUWAIT
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
WORLD MANKOUSHEH DAY
ZAATAR W ZEIT / MANKOUSHEH
PUBLICIS LEVANT Beirut LEBANON PUBLICIS LEVANT Beirut / MSL BEIRUT LEBANON
C02 Use of Social in a PR Campaign
BIG BAD WOLF BOOK SALE DUBAI
INK READABLE BOOKS DUBAI, A SUBSIDIARY OF BIG BAD WOLF BOOKS / BIG BAD WOLF BOOK SALE
ACTION GLOBAL COMMUNICATIONS DubaI UNITED ARAB EMIRATES ACTION GLOBAL COMMUNICATIONS DubaI UNITED ARAB EMIRATES
B05 Events & Stunts
FEARLESS
20TH CENTURY FOX AND MAJID AL FUTTAIM DISTRIBUTION / DEADPOOL 2
LIVINGROOM COMMUNICATION Dubai UNITED ARAB EMIRATES LIVINGROOM COMMUNICATION Dubai UNITED ARAB EMIRATES
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
GIVE IN TO GIVING
ENBD / VOLUNTEER
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
A07 Charities & Non-profit
FUTURE REINA
CHILDREN'S CANCER CENTER OF LEBANON / CCCL
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
B06 Celebrity Endorsement
THE CRUELEST WINTER
UNITED NATIONS HIGH COMMISSIONER FOR REFUGEES (UNHCR) / UNHCR WINTER APPEAL
ASDA'A BCW Dubai UNITED ARAB EMIRATES ASDA'A BCW Dubai UNITED ARAB EMIRATES
B02 Business Citizenship / Corporate Responsibility
WINDOW WATCHERS
ALFA TELECOM / ALFA TELECOM AWARENESS CAMPAIGN
DDB DUBAI UNITED ARAB EMIRATES DDB DUBAI UNITED ARAB EMIRATES
A02 Durable Consumer Goods, including Cars
Q 5-0
INFINITI / Q50
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
C03 Use of Technology
ELEVATOR TWEETS
TWITTER / TWITTER
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
LAUNDRY SHOCK
UNILEVER LEBANON / OMO
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
B07 Sponsorship & Partnerships
INTELLIGENT FOOTBALL
NISSAN / NISSAN INTELLIGENT MOBILITY / UEFA CHAMPION LEAGUE PARTNERSHIP
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List