|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Production Company
|
Location
|
Award
|
|
A01 Fast Moving Consumer Goods
|
TWIX FACE OFF
MARS / TWIX |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
IMPACT PROXIMITY
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
WE ARE OREO PEOPLE
MONDELEZ INTERNATIONAL / OREO |
SPARK FOUNDRY Dubai |
UNITED ARAB EMIRATES |
HORIZON FCB
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
A02 Durable Consumer Goods, including Cars
|
BMW CONTEMPORARY "HER LEGACY"
BMW MIDDLE EAST / BMW 8 SERIES |
SERVICEPLAN Dubai |
UNITED ARAB EMIRATES |
NEVEREST
München
|
GERMANY
|
Short List |
Q 5-0
INFINITI / Q50 |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
THE KFC SCROLL THRU
KFC UAE / KFC |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
THE OFFICIAL SPONSOR OF LOSERS
MCDONALD'S / MCDONALD'S WORLD CUP CAMPAIGN |
FP7/BEY Beirut |
LEBANON |
|
|
Short List |
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
LUCKY FACE
LA LIBANAISE DES JEUX / LOTTO |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
|
HEKAYA FAMILY
ETISALAT MISR / TARRIF |
FP7/CAI Cairo |
EGYPT |
CINEGRAM
Giza
|
EGYPT
|
Short List |
ELEVATOR TWEETS
TWITTER / TWITTER |
GEOMETRY GLOBAL Dubai |
UNITED ARAB EMIRATES |
GEOMETRY GLOBAL
Dubai
815 STUDIOS
Dubai
PTL EVENTS MANAGEMENT (PARISTOKYOLIVE)
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
SLOW FACE
CONNECT / CONNECT BOUNDLESS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
JOY FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
A07 Corporate Social Responsibility
|
GIVE IN TO GIVING
ENBD / VOLUNTEER |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
HANZO FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
A09 Charities & Non-profit
|
YOUNG BRIDE
RDFL / RDFL |
J. WALTER THOMPSON Beirut |
LEBANON |
J. WALTER THOMPSON
Beirut
|
LEBANON
|
Short List |
FUTURE REINA
CHILDREN'S CANCER CENTER OF LEBANON / CCCL |
RÉPUBLIQUE Beirut |
LEBANON |
RÉPUBLIQUE
Beirut
|
LEBANON
|
Short List |
|
B02 Microsites
|
TWIX FACE OFF
MARS / TWIX |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
IMPACT PROXIMITY
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
B03 Web Service / App
|
TWIX FACE OFF
MARS / TWIX |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
IMPACT PROXIMITY
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
C01 Online Ad
|
TWIX FACE OFF
MARS / TWIX |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
IMPACT PROXIMITY
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
D01 Social Video
|
THE ABOU KHALAF'S
CONNECT / CONNECT UNLIMITED |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
CITYFILMS PRODUCTION
Beirut
|
LEBANON
|
Short List |
DEMAGH TANYA
ETISALAT MISR / TARRIF |
FP7/CAI Cairo |
EGYPT |
LIGHTHOUSE FILMS
Cairo
|
EGYPT
|
Short List |
LITTLE PONY
CHEVROLET / CHEVROLET |
COMMONWEALTH//McCANN Dubai |
UNITED ARAB EMIRATES |
COMMONWEALTH//McCANN
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
SUPPORT HER JOURNEY
SHELL / HELIX |
AL JOMAIH AND SHELL LUBRICATING OIL COMPANY LIMITED Riyadh |
SAUDI ARABIA |
|
|
Short List |
GIVE IN TO GIVING
ENBD / VOLUNTEER |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
HANZO FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO |
LEO BURNETT BEIRUT |
LEBANON |
ROAD 2 FILM
Beirut
|
LEBANON
|
Short List |
DRIVE BACK
INFINITI / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
SUGAR RUSH PRODUCTIONS
Beirut
|
LEBANON
|
Short List |
|
D03 Webisodes / Series
|
THE CAFE AROUND THE CORNER - EPISODE 2
BANK AUDI / DIGITAL SOLUTIONS/CHANNELS |
LEO BURNETT BEIRUT |
LEBANON |
LEO BURNETT BEIRUT
Beirut
M&M
|
LEBANON
|
Short List |
|
D04 Brand / Product Video
|
GARANTI PENSION - PISA
GARANTI PENSION / PENSION |
PUNCH BBDO Istanbul |
TURKEY |
KRAKEN
ISTANBUL
|
TURKEY
|
Short List |
|
E02 Social Purpose
|
THE BLANK EDITION
AN-NAHAR / NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
DEJA VU
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS |
BBDO PAKISTAN Lahore |
PAKISTAN |
SARAH TAREEN PRODUCTIONS
Lahore
|
PAKISTAN
|
Short List |
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
YOUNG BRIDE
RDFL / RDFL |
J. WALTER THOMPSON Beirut |
LEBANON |
J. WALTER THOMPSON
Beirut
|
LEBANON
|
Short List |
GIVE IN TO GIVING
ENBD / VOLUNTEER |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
HANZO FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
E03 Innovative Use of Social or Community
|
Q 5-0
INFINITI / Q50 |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
100 SIMPLE JOYS OF DRIVING
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
CARGO PASSENGER CLASS
FLYADEAL / FLYADEAL AIRLINE |
77 MEDIA Jeddah |
SAUDI ARABIA |
|
|
Bronze
|
CADILLAC DESIGN
CADILLAC / CADILLAC |
INTERESTING TIMES Beirut |
LEBANON |
|
|
Short List |
|
E04 Real-Time Response
|
HAILSTORM IN ISTANBUL
IKEA / IKEA |
TBWA\ISTANBUL |
TURKEY |
|
|
Grand Prix
|
|
E05 Influencer / Talent
|
DEMAGH TANYA
ETISALAT MISR / TARRIF |
FP7/CAI Cairo |
EGYPT |
LIGHTHOUSE FILMS
Cairo
|
EGYPT
|
Short List |
#THEBREATH
THE ORGANIZING COMMITTEE OF MOROCCO 2026 / WORLD CUP 2026: BIDDING NATION |
SHARE CONSEIL Casablanca |
MOROCCO |
SHARE CONSEIL
Casablanca
|
MOROCCO
|
Short List |
|
E06 Co-Creation & User Generated Content
|
TWIX FACE OFF
MARS / TWIX |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
IMPACT PROXIMITY
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
E08 Community Building / Management
|
NETFLIX-LA CASA DE PAPEL
NETFLIX / NETFLIX LA CASE DE PAPEL |
KIJAMII Cairo |
EGYPT |
MADE IN SAUDI FILMS
Jeddah
|
SAUDI ARABIA
|
Short List |
|
F01 Branded Games
|
ABUDHABIGP CHALLENGE
YAS MARINA CIRCUIT/ADMM / FORMULA 1 ABU DHABI GRAND PRIX |
SPARK FOUNDRY Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
G02 Branded Tech Offline
|
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
HERTZ RADIO
Manila
RAMA INTERNATIONAL LIMITED
Dubai
|
THE PHILIPPINES
UNITED ARAB EMIRATES
|
Bronze
|
|
H01 Integrated Multi-Platform Campaign (Online & Offline)
|
TWIX FACE OFF
MARS / TWIX |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
IMPACT PROXIMITY
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
ABSOLUT CIVIL LOVE
ABSOLUT VODKA / ABSOLUT VODKA |
INTERESTING TIMES Beirut |
LEBANON |
|
|
Short List |
SLOW FACE
CONNECT / CONNECT BOUNDLESS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
JOY FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
I01 User Experience (UX)
|
MCCAFÉ "SIMPLE"
MCDONALD'S / MCCAFÉ |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
LEO BURNETT DUBAI
|
UNITED ARAB EMIRATES
|
Bronze
|
|
I02 Overall Aesthetic Design
|
THE BEST METER IN THE WORLD
PIZZA HUT / LIMO PIZZA |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
NINE PROJECTS
Cairo
|
EGYPT
|
Short List |
|
I03 Storytelling
|
GIVE IN TO GIVING
ENBD / VOLUNTEER |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
HANZO FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
|
I04 Innovative Use of Technology
|
FUTURE REINA
CHILDREN'S CANCER CENTER OF LEBANON / CCCL |
RÉPUBLIQUE Beirut |
LEBANON |
RÉPUBLIQUE
Beirut
|
LEBANON
|
Short List |
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
HERTZ RADIO
Manila
RAMA INTERNATIONAL LIMITED
Dubai
|
THE PHILIPPINES
UNITED ARAB EMIRATES
|
Bronze
|