2019 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
D03 Webisodes / Series
THE CAFE AROUND THE CORNER - EPISODE 1
BANK AUDI / DIGITAL SOLUTIONS/CHANNELS
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT / M&M Beirut LEBANON
E06 Co-Creation & User Generated Content
#MYSOUNDCOUNTS
DIAGEO LEBANON / SMIRNOFF
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT / BLACK RHINO Beirut LEBANON
E02 Social Purpose
#POSTWISELY "IF IT WERE YOUR PAIN. WOULD YOU SHARE IT?"
DU TELCO / DU TELECOM
LEO BURNETT DUBAI UNITED ARAB EMIRATES BIG KAHUNA FILMS Dubai UNITED ARAB EMIRATES
A09 Charities & Non-profit
ENDING VIOLENCE AGAINST CHILDREN (EVAC) - ANTI-BULLYING CAMPAIGN
AWLADNA/UNICEF EGYPT / ANTI-BULLYING AWARENESS
BEE MEDIA PRODUCTIONS Giza EGYPT BEE MEDIA PRODUCTIONS Giza EGYPT
C01 Online Ad
CONGRATULATIONS ON YOUR NEW JOB!
ARABIAN AUTOMOBILES / INFINITI
INITIATIVE MENA Dubai UNITED ARAB EMIRATES
E05 Influencer / Talent
#THEBREATH
THE ORGANIZING COMMITTEE OF MOROCCO 2026 / WORLD CUP 2026: BIDDING NATION
SHARE CONSEIL Casablanca MOROCCO SHARE CONSEIL Casablanca MOROCCO
Short List
F01 Branded Games
ORANGE FRIENDZONE
ORANGE TUNISIA / TELECOMS & INTERNET
INNOV8 Tunis TUNISIA INNOV8 Tunis / INNOV8 Tunis TUNISIA
I03 Storytelling
MAHARAT MIN GOOGLE
GOOGLE / MAHARAT MIN GOOGLE
GOOGLE Dubai UNITED ARAB EMIRATES GOOGLE Dubai UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
LIFE IS SWEET
ETUDE HOUSE / ETUDE HOUSE
FLC GROUP Dubai UNITED ARAB EMIRATES
E08 Community Building / Management
LIFE IS SWEET
ETUDE HOUSE / ETUDE HOUSE
FLC GROUP Dubai UNITED ARAB EMIRATES
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THERE IS IV IN EVERYTHING
IRISH VILLAGE / RESTAURANT/PUB
FLC GROUP Dubai UNITED ARAB EMIRATES
B03 Web Service / App
LUCKY FACE
LA LIBANAISE DES JEUX / LOTTO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
I01 User Experience (UX)
LUCKY FACE
LA LIBANAISE DES JEUX / LOTTO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B02 Microsites
LUCKY FACE
LA LIBANAISE DES JEUX / LOTTO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
G01 Branded Tech Online
UNWRAP YOUR CHRISTMAS PLAYLIST WITH OREO
MONDELEZ / OREP
SPARK FOUNDRY Beirut LEBANON ANGHAMI Beirut LEBANON
D04 Brand / Product Video
PRINT RESPONSIBLY
PAPERS WORLDWIDE / TBC
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
E09 Use of Social Data & Insight
#HEARITFROMME
LINKEDIN / LINKEDIN
EDELMAN Dubai UNITED ARAB EMIRATES
B01 Websites
SAUDI ARAMCO WEBSITE REDESIGN
SAUDI ARAMCO / SAUDI ARAMCO
SAUDI ARAMCO Dhahran SAUDI ARABIA
E03 Innovative Use of Social or Community
BMW "DON'T SOCIAL AND DRIVE"
BMW MIDDLE EAST / ALL CARS
SERVICEPLAN Dubai UNITED ARAB EMIRATES LITEMATTER Fujairah UNITED ARAB EMIRATES
I02 Overall Aesthetic Design
THE BEST METER IN THE WORLD
PIZZA HUT / LIMO PIZZA
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES NINE PROJECTS Cairo EGYPT
Short List
E01 Social Business & Commerce
THE DUBAI MALL 10 YEAR CELEBRATIONS
EMAAR- THE DUBAI MALL / ENTERTAINMENT, FASHION AND FOOD AND BEVERAGE
CHAIN REACTION Dubai UNITED ARAB EMIRATES
E07 Content Placement
THE DEFECTIVE TWEET CAMPAIGN
SAUDI MINISTRY OF COMMERCE & INVESTMENT / AWARENESS ABOUT DEFECTIVE PRODUCTS
HABBAR Dhahran SAUDI ARABIA CONCEPT ADVERTISING Istanbul TURKEY
E04 Real-Time Response
REASONS TO CELEBRATE
RECKITT BENCKISER / DUREX CONDOMS
HAVAS Dubai UNITED ARAB EMIRATES
A08 Public Sector
THE DEFECTIVE TWEET CAMPAIGN
SAUDI MINISTRY OF COMMERCE & INVESTMENT / AWARENESS ABOUT DEFECTIVE PRODUCTS
HABBAR Dhahran SAUDI ARABIA CONCEPT ADVERTISING Istanbul TURKEY
D01 Social Video
HEALTH CARE IN DANGER
ICRC / ICRC
LEO BURNETT Sulaymaniyah IRAQ ZOÉ PRODUCTION Beirut / LVLY EDITORIAL New York LEBANON / USA
H01 Integrated Multi-Platform Campaign (Online & Offline)
EXTRA STORES MEGA SALE
EXTRA STORES / ELECTRONICS
ACCELERATE ME ONLINE Beirut LEBANON
A07 Corporate Social Responsibility
NICE STORES - SAUDI NATIONAL DAY
NICE STORES / NONE
ACCELERATE ME ONLINE Beirut LEBANON
A06 Corporate Image
NICE STORES - NATIONAL DAY
NICE STORES / NONE
ACCELERATE ME ONLINE Beirut LEBANON
A02 Durable Consumer Goods, including Cars
Q 5-0
INFINITI / Q50
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
A04 Media & Publications
GOOGLE SEARCH
GOOGLE / SEARCH ENGINE
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE FILMS Cairo / GOOD PEOPLE Beirut EGYPT / LEBANON
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
SLOW FACE
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES JOY FILMS Dubai UNITED ARAB EMIRATES
Bronze
G02 Branded Tech Offline
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES HERTZ RADIO Manila / RAMA INTERNATIONAL LIMITED Dubai THE PHILIPPINES / UNITED ARAB EMIRATES
Bronze
I04 Innovative Use of Technology
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES HERTZ RADIO Manila / RAMA INTERNATIONAL LIMITED Dubai THE PHILIPPINES / UNITED ARAB EMIRATES
Bronze
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
ELEVATOR TWEETS
TWITTER / TWITTER
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL Dubai / 815 STUDIOS Dubai UNITED ARAB EMIRATES
Bronze
I01 User Experience (UX)
MCCAFÉ "SIMPLE"
MCDONALD'S / MCCAFÉ
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
I03 Storytelling
GIVE IN TO GIVING
ENBD / VOLUNTEER
LEO BURNETT DUBAI UNITED ARAB EMIRATES HANZO FILMS Dubai UNITED ARAB EMIRATES
Gold
E01 Social Business & Commerce
PET A PLANT
EXOTICA / FLOWER SHOP
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT LEBANON
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
LUCKY FACE
LA LIBANAISE DES JEUX / LOTTO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
D01 Social Video
DRIVE BACK
INFINITI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES SUGAR RUSH PRODUCTIONS Beirut LEBANON
Short List
E04 Real-Time Response
THE SWEET REVENGE
PRESIDENT CHEESE EGYPT / CHEESE
KIJAMII Cairo EGYPT KIJAMII Cairo EGYPT
E08 Community Building / Management
NETFLIX-LA CASA DE PAPEL
NETFLIX / NETFLIX LA CASE DE PAPEL
KIJAMII Cairo EGYPT MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
Short List
B02 Microsites
HONDA WEBSITE
HONDA / CAR
TRAFFIC DIGITAL Dubai UNITED ARAB EMIRATES TRAFFIC DIGITAL Dubai UNITED ARAB EMIRATES
A06 Corporate Image
TRUE LOVE NEVER GOES BLIND
ALFA TELECOMMUNICATION / ALFA CSR & ESIGHT
LEO BURNETT BEIRUT LEBANON FRAME NATION FILMS Beirut LEBANON
D04 Brand / Product Video
FORTUNER - MADE FOR MEN
TOYOTA EGYPT / TOYOTA FORTUNER
LEO BURNETT CAIRO EGYPT GOOD PEOPLE FILMS Cairo EGYPT
E03 Innovative Use of Social or Community
THE DUBAI MALL 10 YEAR CELEBRATIONS
EMAAR- THE DUBAI MALL / ENTERTAINMENT, FASHION AND FOOD AND BEVERAGE
CHAIN REACTION Dubai UNITED ARAB EMIRATES
B03 Web Service / App
GOOGLE QALAM
GOOGLE / GOOGLE QALAM
GOOGLE Dubai UNITED ARAB EMIRATES STINK STUDIOS London UNITED KINGDOM
A09 Charities & Non-profit
I’M NOT AN ANIMAL
NGOS' UNION AGAINST HARMFUL PRACTICES ON WOMEN & CHILDREN / HARASSMENT
AD Cairo EGYPT AD Cairo EGYPT
A01 Fast Moving Consumer Goods
UNWRAP YOUR CHRISTMAS PLAYLIST WITH OREO
MONDELEZ / OREP
SPARK FOUNDRY Beirut LEBANON ANGHAMI Beirut LEBANON
E05 Influencer / Talent
FEARLESS
20TH CENTURY FOX AND MAJID AL FUTTAIM DISTRIBUTION / DEADPOOL 2
LIVINGROOM COMMUNICATION Dubai UNITED ARAB EMIRATES LIVINGROOM COMMUNICATION Dubai UNITED ARAB EMIRATES
I04 Innovative Use of Technology
UNWRAP YOUR CHRISTMAS PLAYLIST WITH OREO
MONDELEZ / OREP
SPARK FOUNDRY Beirut LEBANON ANGHAMI Beirut LEBANON