2019 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fast Moving Consumer Goods
WE ARE OREO PEOPLE
MONDELEZ INTERNATIONAL / OREO
SPARK FOUNDRY Dubai UNITED ARAB EMIRATES HORIZON FCB
Dubai
UNITED ARAB EMIRATES
Short List
TWIX FACE OFF
MARS / TWIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PROXIMITY
Dubai
UNITED ARAB EMIRATES
Silver
A02 Durable Consumer Goods, including Cars
Q 5-0
INFINITI / Q50
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
BMW CONTEMPORARY "HER LEGACY"
BMW MIDDLE EAST / BMW 8 SERIES
SERVICEPLAN Dubai UNITED ARAB EMIRATES NEVEREST
München
GERMANY
Short List
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE KFC SCROLL THRU
KFC UAE / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
THE OFFICIAL SPONSOR OF LOSERS
MCDONALD'S / MCDONALD'S WORLD CUP CAMPAIGN
FP7/BEY Beirut LEBANON
Short List
LUCKY FACE
LA LIBANAISE DES JEUX / LOTTO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
Short List
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
HEKAYA FAMILY
ETISALAT MISR / TARRIF
FP7/CAI Cairo EGYPT CINEGRAM
Giza
EGYPT
Short List
SLOW FACE
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES JOY FILMS
Dubai
UNITED ARAB EMIRATES
Bronze
ELEVATOR TWEETS
TWITTER / TWITTER
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL
Dubai
815 STUDIOS
Dubai
PTL EVENTS MANAGEMENT (PARISTOKYOLIVE)
Dubai
UNITED ARAB EMIRATES
Bronze
A07 Corporate Social Responsibility
GIVE IN TO GIVING
ENBD / VOLUNTEER
LEO BURNETT DUBAI UNITED ARAB EMIRATES HANZO FILMS
Dubai
UNITED ARAB EMIRATES
Short List
A09 Charities & Non-profit
YOUNG BRIDE
RDFL / RDFL
J. WALTER THOMPSON Beirut LEBANON J. WALTER THOMPSON
Beirut
LEBANON
Short List
FUTURE REINA
CHILDREN'S CANCER CENTER OF LEBANON / CCCL
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE
Beirut
LEBANON
Short List
B02 Microsites
TWIX FACE OFF
MARS / TWIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PROXIMITY
Dubai
UNITED ARAB EMIRATES
Bronze
B03 Web Service / App
TWIX FACE OFF
MARS / TWIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PROXIMITY
Dubai
UNITED ARAB EMIRATES
Short List
C01 Online Ad
TWIX FACE OFF
MARS / TWIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PROXIMITY
Dubai
UNITED ARAB EMIRATES
Short List
D01 Social Video
SUPPORT HER JOURNEY
SHELL / HELIX
AL JOMAIH AND SHELL LUBRICATING OIL COMPANY LIMITED Riyadh SAUDI ARABIA
Short List
DEMAGH TANYA
ETISALAT MISR / TARRIF
FP7/CAI Cairo EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
Short List
THE ABOU KHALAF'S
CONNECT / CONNECT UNLIMITED
TBWA\RAAD Dubai UNITED ARAB EMIRATES CITYFILMS PRODUCTION
Beirut
LEBANON
Short List
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON ROAD 2 FILM
Beirut
LEBANON
Short List
DRIVE BACK
INFINITI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES SUGAR RUSH PRODUCTIONS
Beirut
LEBANON
Short List
GIVE IN TO GIVING
ENBD / VOLUNTEER
LEO BURNETT DUBAI UNITED ARAB EMIRATES HANZO FILMS
Dubai
UNITED ARAB EMIRATES
Silver
LITTLE PONY
CHEVROLET / CHEVROLET
COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES COMMONWEALTH//McCANN
Dubai
UNITED ARAB EMIRATES
Bronze
D03 Webisodes / Series
THE CAFE AROUND THE CORNER - EPISODE 2
BANK AUDI / DIGITAL SOLUTIONS/CHANNELS
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
Beirut
M&M
LEBANON
Short List
D04 Brand / Product Video
GARANTI PENSION - PISA
GARANTI PENSION / PENSION
PUNCH BBDO Istanbul TURKEY KRAKEN
ISTANBUL
TURKEY
Short List
E02 Social Purpose
YOUNG BRIDE
RDFL / RDFL
J. WALTER THOMPSON Beirut LEBANON J. WALTER THOMPSON
Beirut
LEBANON
Short List
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN SARAH TAREEN PRODUCTIONS
Lahore
PAKISTAN
Short List
THE BLANK EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES DEJA VU
Dubai
UNITED ARAB EMIRATES
Short List
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
Short List
GIVE IN TO GIVING
ENBD / VOLUNTEER
LEO BURNETT DUBAI UNITED ARAB EMIRATES HANZO FILMS
Dubai
UNITED ARAB EMIRATES
Bronze
E03 Innovative Use of Social or Community
CADILLAC DESIGN
CADILLAC / CADILLAC
INTERESTING TIMES Beirut LEBANON
Short List
CARGO PASSENGER CLASS
FLYADEAL / FLYADEAL AIRLINE
77 MEDIA Jeddah SAUDI ARABIA
Bronze
100 SIMPLE JOYS OF DRIVING
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
Q 5-0
INFINITI / Q50
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
E04 Real-Time Response
HAILSTORM IN ISTANBUL
IKEA / IKEA
TBWA\ISTANBUL TURKEY
Grand Prix
E05 Influencer / Talent
DEMAGH TANYA
ETISALAT MISR / TARRIF
FP7/CAI Cairo EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
Short List
#THEBREATH
THE ORGANIZING COMMITTEE OF MOROCCO 2026 / WORLD CUP 2026: BIDDING NATION
SHARE CONSEIL Casablanca MOROCCO SHARE CONSEIL
Casablanca
MOROCCO
Short List
E06 Co-Creation & User Generated Content
TWIX FACE OFF
MARS / TWIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PROXIMITY
Dubai
UNITED ARAB EMIRATES
Bronze
E08 Community Building / Management
NETFLIX-LA CASA DE PAPEL
NETFLIX / NETFLIX LA CASE DE PAPEL
KIJAMII Cairo EGYPT MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
Short List
F01 Branded Games
ABUDHABIGP CHALLENGE
YAS MARINA CIRCUIT/ADMM / FORMULA 1 ABU DHABI GRAND PRIX
SPARK FOUNDRY Dubai UNITED ARAB EMIRATES
Short List
G02 Branded Tech Offline
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES HERTZ RADIO
Manila
RAMA INTERNATIONAL LIMITED
Dubai
THE PHILIPPINES
UNITED ARAB EMIRATES
Bronze
H01 Integrated Multi-Platform Campaign (Online & Offline)
ABSOLUT CIVIL LOVE
ABSOLUT VODKA / ABSOLUT VODKA
INTERESTING TIMES Beirut LEBANON
Short List
SLOW FACE
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES JOY FILMS
Dubai
UNITED ARAB EMIRATES
Short List
TWIX FACE OFF
MARS / TWIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PROXIMITY
Dubai
UNITED ARAB EMIRATES
Short List
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
Bronze
I01 User Experience (UX)
MCCAFÉ "SIMPLE"
MCDONALD'S / MCCAFÉ
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI
UNITED ARAB EMIRATES
Bronze
I02 Overall Aesthetic Design
THE BEST METER IN THE WORLD
PIZZA HUT / LIMO PIZZA
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES NINE PROJECTS
Cairo
EGYPT
Short List
I03 Storytelling
GIVE IN TO GIVING
ENBD / VOLUNTEER
LEO BURNETT DUBAI UNITED ARAB EMIRATES HANZO FILMS
Dubai
UNITED ARAB EMIRATES
Gold
I04 Innovative Use of Technology
FUTURE REINA
CHILDREN'S CANCER CENTER OF LEBANON / CCCL
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE
Beirut
LEBANON
Short List
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES HERTZ RADIO
Manila
RAMA INTERNATIONAL LIMITED
Dubai
THE PHILIPPINES
UNITED ARAB EMIRATES
Bronze