Brand | VOLKSWAGEN MIDDLE EAST |
Product/Service | VOLKSWAGEN |
Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Category | Cars & Automotive Products & Services |
Idea Creation
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MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
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English Translation of Main Headlines
‘I’m not a fake’ successfully communicated Volkswagen’s message of always choosing original parts over fake parts by targeting the right audience and seamlessly incorporated our messaging into publications that our audience uses in regards to either buying a Volkswagen, or looking at parts for one. Spreading our message at the ideal moment of purchase or consideration. Which in turn directly affected the sales of the parts.
Credits
Patou Nuytemans |
Memac Ogilvy Dubai |
Chief Executive Officer |
Paul Shearer |
Memac Ogilvy Dubai |
Chief Creative Officer |
Juliana Paracencio |
Memac Ogilvy Dubai |
Regional Creative Director |
Hyunseo Yoo |
Memac Ogilvy Dubai |
Creative Team |
Aliza Siddiqi |
Memac Ogilvy Dubai |
Creative Team |
Hyunseo Yoo |
Memac Ogilvy Dubai |
Art Director |
Aliza Siddiqi |
Memac Ogilvy Dubai |
Copywriter |
Rohit Venkatesh |
Memac Ogilvy Dubai |
Others |
Maya ElKai |
Memac Ogilvy Dubai |
Arabic Copywriter |
Atul Shenoy |
Memac Ogilvy Dubai |
Client Service Director |
Maha Najem |
Memac Ogilvy Dubai |
Account Executive |