Brand | VOLKSWAGEN MIDDLE EAST |
Product/Service | APP-CONNECT |
Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Category | Cars & Automotive Products & Services |
Idea Creation
|
MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
|
Additional Company
|
GEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES
|
English Translation of Main Headlines
We created ads where the typography was the smartphone app logos, forming a message to the reader, warning them to keep their focus on the road. The logos icons are of existing apps, to give the screen a more real feel. The arrangement of the icons was designed to make the viewer take a second look at what appears to be a random screen of apps to find the hidden message. While the art direction was designed keeping the mood and feel of the quintessential phone screen coming out of lock mode, making it more relatable.
Credits
Patou Nuytemans |
Memac Ogilvy Dubai |
Chief Executive Officer |
Paul Shearer |
Memac Ogilvy Dubai |
Chief Creative Officer |
Juliana Paracencio |
Memac Ogilvy Dubai |
Regional Creative Director |
Mirko Arico-Torreno |
Geometry Global Dubai |
Art Director |
Mirko Arico-Torreno |
Geometry Global Dubai |
Copywriter |
Maya ElKai |
Memac Ogilvy Dubai |
Arabic Copywriter |
Atul Shenoy |
Memac Ogilvy Dubai |
Client Service Director |
Maha Najem |
Memac Ogilvy Dubai |
Account Executive |
Rohit Venkatesh |
Memac Ogilvy Dubai |
Others |