2018 Winners & Shortlists

Brief Explanation

We realized that in an overly cluttered commuting environment, our target audience might not be so receptive to traditional media. So we decided the pivotal approach was to drive influence by bringing content within a truly relevant context - with the help of interactive innovation. We put the app right in front of those who needed to travel smarter - locals and tourists alike. As result, we distributed our channels in hotspot areas where congestion was high, and the commuting struggle was real. We created interactive screens that gathered real-time data of traffic conditions, compared routes, communicated fares and recommended the smartest means of transportation. A small taste of the app experience led to instant downloads via free WIFI.