2018 Winners & Shortlists

RTA - SMART MOVES

Client/BrandRTA
Product/ServiceS'HAIL
EntrantGEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES
Type of EntryDigital Outdoor
CategoryInteractive & Dynamic Billboards / Posters
Idea Creation GEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES
Media Placement GEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES
Production GEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES

Brief Explanation

We realized that in an overly cluttered commuting environment, our target audience might not be so receptive to traditional media. So we decided the pivotal approach was to drive influence by bringing content within a truly relevant context - with the help of interactive innovation. We put the app right in front of those who needed to travel smarter - locals and tourists alike. As result, we distributed our channels in hotspot areas where congestion was high, and the commuting struggle was real. We created interactive screens that gathered real-time data of traffic conditions, compared routes, communicated fares and recommended the smartest means of transportation. A small taste of the app experience led to instant downloads via free WIFI.

Credits

Name Company Position
Nick Walsh Geometry GM
Ben Knight, Julian Hernandez Geometry ECD
Logan Allanson Ogilvy One Dubai Creative Director
Ben Griffiths Ogilvy One Dubai Head of Art
Ricardo Lins Memac Ogilvy Associate Creative Director
Youssef Gadallah Geometry Creative Director
Elias W. Bassil Geometry Strategy Director
Adrian Mutescu Geometry Senior Strategist
Catherine Asseily Geometry Junior Planner
Mauro Bisso Geometry Senior Art Director
Laila Mokdad Geometry Senior Designer
Smithesh MP, Muhammad Omer, Maryam AlAyderousi, Rocelo Lamboloto, Prageeth Malak Geometry Designer
Saleh Dardir Geometry Art Direction
Muhammad Umair Ogilvy One Dubai Senior Digital Art Director
Mark Cruzem Ogilvy One Dubai Senior Digital Designer
Rhoderick Ballesteros, Amro Bakri Ogilvy One Dubai Design
Stella Parkes, Prajakta More,Yosri Kassed, Ahmed ElSherif Ogilvy One Dubai Copywriting
Nisreen Faris Geometry Account Director
Hana Abushaaban Geometry Senior Account Manager
Mohammad Al-Shanabla Ogilvy One Dubai Digital Production Account Manager
Amanda Newall Ogilvy One Dubai Producer
Fadia AlDandachi Ogilvy One Dubai Account Director
Nicole Mouawad Ogilvy One Dubai Account Manager
Yasmine Djhouri Ogilvy One Dubai Senior Account Manager
Pascale Youssef Ogilvy One Dubai Digital Account Director
Rawan AlHussein Ogilvy One Dubai Senior Digital Account Executive
Matthieu Vercruysse Social.Lab Managing Director
Sara Assi Social.Lab Social Media Strategist
Khamlesh Shankar Geometry Copywriter
Links
Video URL