Brand | RTA |
Product/Service | S'HAIL |
Entrant | GEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES |
Category | Interactive & Dynamic Billboards / Posters |
Idea Creation
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GEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
GEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES
|
Production
|
GEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
We realized that in an overly cluttered commuting environment, our target audience might not be so receptive to traditional media. So we decided the pivotal approach was to drive influence by bringing content within a truly relevant context - with the help of interactive innovation. We put the app right in front of those who needed to travel smarter - locals and tourists alike. As result, we distributed our channels in hotspot areas where congestion was high, and the commuting struggle was real. We created interactive screens that gathered real-time data of traffic conditions, compared routes, communicated fares and recommended the smartest means of transportation. A small taste of the app experience led to instant downloads via free WIFI.
Credits
Nick Walsh |
Geometry |
GM |
Ben Knight, Julian Hernandez |
Geometry |
ECD |
Logan Allanson |
Ogilvy One Dubai |
Creative Director |
Ben Griffiths |
Ogilvy One Dubai |
Head of Art |
Ricardo Lins |
Memac Ogilvy |
Associate Creative Director |
Youssef Gadallah |
Geometry |
Creative Director |
Elias W. Bassil |
Geometry |
Strategy Director |
Adrian Mutescu |
Geometry |
Senior Strategist |
Catherine Asseily |
Geometry |
Junior Planner |
Mauro Bisso |
Geometry |
Senior Art Director |
Laila Mokdad |
Geometry |
Senior Designer |
Smithesh MP, Muhammad Omer, Maryam AlAyderousi, Rocelo Lamboloto, Prageeth Malak |
Geometry |
Designer |
Saleh Dardir |
Geometry |
Art Direction |
Muhammad Umair |
Ogilvy One Dubai |
Senior Digital Art Director |
Mark Cruzem |
Ogilvy One Dubai |
Senior Digital Designer |
Rhoderick Ballesteros, Amro Bakri |
Ogilvy One Dubai |
Design |
Stella Parkes, Prajakta More,Yosri Kassed, Ahmed ElSherif |
Ogilvy One Dubai |
Copywriting |
Nisreen Faris |
Geometry |
Account Director |
Hana Abushaaban |
Geometry |
Senior Account Manager |
Mohammad Al-Shanabla |
Ogilvy One Dubai |
Digital Production Account Manager |
Amanda Newall |
Ogilvy One Dubai |
Producer |
Fadia AlDandachi |
Ogilvy One Dubai |
Account Director |
Nicole Mouawad |
Ogilvy One Dubai |
Account Manager |
Yasmine Djhouri |
Ogilvy One Dubai |
Senior Account Manager |
Pascale Youssef |
Ogilvy One Dubai |
Digital Account Director |
Rawan AlHussein |
Ogilvy One Dubai |
Senior Digital Account Executive |
Matthieu Vercruysse |
Social.Lab |
Managing Director |
Sara Assi |
Social.Lab |
Social Media Strategist |
Khamlesh Shankar |
Geometry |
Copywriter |
Links
Video URL