2018 Winners & Shortlists

SKINS OF PEACE

Silver
Client/BrandAMNESTY INTERNATIONAL
Product/ServiceAMNESTY INTERNATIONAL
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
Type of EntryAmbient
CategorySmall Scale Special Solutions
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Media Placement OMD Dubai, UNITED ARAB EMIRATES
Production CAPITAL D Dubai, UNITED ARAB EMIRATES
Additional Company FACEBOOK DUBAI, UNITED ARAB EMIRATES

Brief Explanation

The Skins of Peace were designed as outdoor executions located at travel agency offices. They were beautifully designed passport covers featuring messages of tolerance and peace from the Quran in English. Right below the design, we featured that same design in A4 size, connected through a perforation so that people could easily tear it on the spot and turn into their new passport cover in 4 simple folds.

Credits

Name Company Position
Walid Kanaan TBWA\RAAD Chief Creative Officer
Fouad Abdel Malak TBWA\RAAD Executive Creative Director
Manuel Borde TBWA\RAAD Creative Director
Alex Pineda TBWA\RAAD Copywriter ACD
Clayton Needham TBWA\RAAD Senior Digital Designer
Oswaldo Sa TBWA\RAAD Art Director ACD
Debora Andreucci TBWA\RAAD Art Director
Claudio Campisto TBWA\RAAD Head of Art
Ali Cheikhali TBWA\RAAD Senior Strategic Planner
Camilo Rojas TBWA\RAAD Motion Graphics Designer
Hazem Atieh / Ezzat Habra TBWA\RAAD Creative Services Managers
Links
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