Brand | UN WOMEN PAKISTAN |
Product/Service | PUBLIC SERVICE |
Entrant | BBDO PAKISTAN Lahore, PAKISTAN |
Category | Use of Ambient Outdoor |
Idea Creation
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BBDO PAKISTAN Lahore, PAKISTAN
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Brief Explanation
Pakistan has a massive issue of child marriages. In order to fight this, we collaborated with the nation's biggest fashion designer to design a new kind of a bridal outfit and hijacked the country's largest bridal-wear fashion show to reveal it to the public in a shocking stunt.
As the showstopper of the celebrity-studded night, amidst bejeweled adult brides in elaborately embroidered wedding gowns who glided on the catwalk, and with the nation's top fashion bloggers recording, out walked on the ramp a little girl wearing a Pakistani schoolgirl's uniform embellished with beautiful Pakistani traditional bridal motifs - the Bridal Uniform.
Credits
Ali Rez |
Impact BBDO / BBDO Pakistan |
Regional Creative Director |
Assam Khalid |
BBDO Pakistan |
Creative Director |
Hira Mohibullah |
BBDO Pakistan |
Creative Director |
Assam Khalid |
BBDO Pakistan |
Strategic Planning Director |
Aamna Rahim |
BBDO Pakistan |
Senior Creative Manager |
Huma Mobin |
BBDO Pakistan |
Creative Manager |
Haroon Rashid |
BBDO Pakistan |
Head of Design |
Haseeb Akram |
BBDO Pakistan |
Art Director |
Jamayal Tanveer |
BBDO Pakistan |
Digital Business Director |
Mian Aleem Ali |
BBDO Pakistan |
Production Designer |
Atif Pasha |
BBDO Pakistan |
Production Manager |
Eesha Khan |
BBDO Pakistan |
Account Executive |
Tazeen As'ad |
BBDO Pakistan |
Account Manager |
Ali Xeeshan |
Ali Xeeshan |
Fashion Designer |
Fatima Ansari |
BBDO Pakistan |
Creative Associate |
Raza Shah |
Stopmotion Digital |
Production |
Ali Rez |
Impact BBDO / BBDO Pakistan |
Creative Director |
Abdullah Haris |
Abdullah Haris |
Photographer |
Kinza Razzaq |
Kinza Razzaq |
Bride Model |
Zara Gul |
Zara Gul Make up Artist |
Make Up Artist |
Aroush Toor |
Aroush Toor |
Child Model |
Moiz Khan |
BBDO Pakistan |
Associate Creative Director |
Ali Rez |
Impact BBDO / BBDO Pakistan |
Creative Director |
Ahmed Zafar |
BBDO Pakistan |
Graphic Designer |
Links
Video URL