2018 Winners & Shortlists

BRIDAL UNIFORM

Client/BrandUN WOMEN PAKISTAN
Product/ServicePUBLIC SERVICE
EntrantBBDO PAKISTAN Lahore, PAKISTAN
Type of EntryUse of Outdoor
CategoryUse of Ambient Outdoor
Idea Creation BBDO PAKISTAN Lahore, PAKISTAN

Brief Explanation

Pakistan has a massive issue of child marriages. In order to fight this, we collaborated with the nation's biggest fashion designer to design a new kind of a bridal outfit and hijacked the country's largest bridal-wear fashion show to reveal it to the public in a shocking stunt. As the showstopper of the celebrity-studded night, amidst bejeweled adult brides in elaborately embroidered wedding gowns who glided on the catwalk, and with the nation's top fashion bloggers recording, out walked on the ramp a little girl wearing a Pakistani schoolgirl's uniform embellished with beautiful Pakistani traditional bridal motifs - the Bridal Uniform.

Credits

Name Company Position
Ali Rez Impact BBDO / BBDO Pakistan Regional Creative Director
Assam Khalid BBDO Pakistan Creative Director
Hira Mohibullah BBDO Pakistan Creative Director
Assam Khalid BBDO Pakistan Strategic Planning Director
Aamna Rahim BBDO Pakistan Senior Creative Manager
Huma Mobin BBDO Pakistan Creative Manager
Haroon Rashid BBDO Pakistan Head of Design
Haseeb Akram BBDO Pakistan Art Director
Jamayal Tanveer BBDO Pakistan Digital Business Director
Mian Aleem Ali BBDO Pakistan Production Designer
Atif Pasha BBDO Pakistan Production Manager
Eesha Khan BBDO Pakistan Account Executive
Tazeen As'ad BBDO Pakistan Account Manager
Ali Xeeshan Ali Xeeshan Fashion Designer
Fatima Ansari BBDO Pakistan Creative Associate
Raza Shah Stopmotion Digital Production
Ali Rez Impact BBDO / BBDO Pakistan Creative Director
Abdullah Haris Abdullah Haris Photographer
Kinza Razzaq Kinza Razzaq Bride Model
Zara Gul Zara Gul Make up Artist Make Up Artist
Aroush Toor Aroush Toor Child Model
Moiz Khan BBDO Pakistan Associate Creative Director
Ali Rez Impact BBDO / BBDO Pakistan Creative Director
Ahmed Zafar BBDO Pakistan Graphic Designer
Links
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