| Brand | OASIS MALLS (LANDMARK GROUP) |
| Product/Service | OASIS MALL, DUBAI |
| Entrant | BPG BATES Dubai, UNITED ARAB EMIRATES |
| Category | Special Build |
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Idea Creation
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BPG BATES Dubai, UNITED ARAB EMIRATES
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Brief Explanation
All clothes donation drives follow a cookie cutter format. Put a box and ask everyone to fill it up. Unfortunately this only encourages people to just purge their closet and leaves charitable organisations with clothes that are practically useless.
The only way we could change this behaviour was to give people more insight into who needed the clothes and why. "Tales of Clothes" achieves this with a stark display that combines disturbing visuals of tattered children's clothes alongside touching stories of their owners.
Credits
| Micky Kalita |
BPG | bates |
Associate Creative Director |
| Kenneth Barnes |
BPG | bates |
Art Director |
| Abraham Varughese |
BPG | bates |
Executive Creative Director |
| Siddarth Sivaprakash |
BPG | bates |
Group Account Director |
| Imane Bouayad |
BPG | bates |
Account Executive |
| Rahul Saxena |
Landmark Group |
Head of Marketing - Oasis Malls |