Brand | AWR ARABIAN AUTOMOBILES |
Product/Service | NISSAN GENUINE PARTS / SERVICE CENTER |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Interactive Outdoor Experiences |
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
OMD Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Without the consumer's participation, we wouldn't have had a campaign. After creating the KEFA fake spare parts, we took them to the biggest annual gathering for car enthusiasts, the Dubai International Motor Show where we put the fake products in their hands and asked them about it. the idea was to record their answers showcasing that the majority of people could not actually tell the difference between genuine parts and fake ones. Without the people, we couldn't have delivered our message to...well the people themselves. Simultaneously, Nissan car owners from the interviewees were handed discount service vouchers for their participation.
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Fouad Abdel Malak |
TBWA\RAAD |
Executive Creative Director |
Manuel Borde |
TBWA\RAAD |
Creative Director |
Leonardo Konjedic |
TBWA\RAAD |
Copywriter |
Pedro Velasquez |
TBWA\RAAD |
Art Director |
John Abiad |
TBWA\RAAD |
Account Director |
Richard Rao |
TBWA\RAAD |
Senior Account Executive |
Joe Laham |
TBWA\RAAD |
Head of Client Services |
Rouba Asmar |
TBWA\RAAD |
Head of Production |
Alia Fakha |
TBWA\RAAD |
Producer |
Raul Talwar |
Independent |
Producer |
Camilo Rojas |
TBWA\RAAD |
Motion Graphics Designer |
Ali Cheikhali |
TBWA\RAAD |
Senior Strategic Planner |
Hazem Atieh / Ezzat Habra |
TBWA\RAAD |
Creative Services Managers |
Links
Additional URL