Brand | NISSAN |
Product/Service | NISSAN PATROL Y61 |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Live Advertising & Events |
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
OMD Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
80% of conversation regarding adventurous living takes place on Instagram, so there was no better platform on which to broaden Patrol Super Safari’s appeal around the idea of limitless adventure.
We spent a day each with two of region’s biggest influencers. During each day, they created three Instagram Stories polls, which allowed their followers to choose between a variety of adventures. What happened next was in the hands of our influencers’ followers, an audience who aspired to live a life more adventurous. The influencers also created live stories and posts, while our own videographer collected assets to allow for the deployment of a full digital campaign, including a highlights film, social posts and banners.
The live posts drove organic engagement and built hype while the additional campaign assets allowed us to drive reach and conversions after the event, by re-targeting and broadcasting several recap films across multiple platforms via programmatic.
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Fouad Malak |
TBWA\RAAD |
Executive Creative Director |
Manuel Borde |
TBWA\RAAD |
Creative Director |
Leonardo Konjedic |
TBWA\RAAD |
Copywriter |
Pedro Velasquez |
TBWA\RAAD |
Art Director |
Oswaldo Sa |
TBWA\RAAD |
Art Director ACD |
Alex Pineda |
TBWA\RAAD |
Copywriter ACD |
Mahesh Powar |
TBWA\RAAD |
Senior Art Director |
Camilo Rojas |
TBWA\RAAD |
Motion Designer |
Zeina Safa |
TBWA\RAAD |
Senior Arabic Copywriter |
Zain Mir |
TBWA\RAAD |
Front-End Developer |
Binoy Samuel |
TBWA\RAAD |
Senior Graphic Designer |
Ghassan Kassabji |
TBWA\RAAD |
Managing Director - Nissan United |
Vishal Badiani |
TBWA\RAAD |
Strategy Director |
Ali Marashi |
TBWA\RAAD |
Senior Planner |
MarcAnthony Haddad |
TBWA\RAAD |
Account Director |
Kevin Kurian |
TBWA\RAAD |
Account Manager |
Benjamin Schwartz |
TBWA\RAAD |
Digital Account Director |
Salam Berakdar |
TBWA\RAAD |
Community Manager |
Rouba Asmar |
TBWA\RAAD |
Head of Production |
Alia Fakha |
TBWA\RAAD |
Producer |
Ramzi Al Atat |
OMD |
Media Planning Director |
Lohitaksh Keswani |
OMD |
Digital Strategist |
Malek Morjan |
OMD |
Associate Director |
Ribal Stephan |
OMD |
Senior Executive |
Rana Hussein |
OMD |
Performance Manager |
Hazem Atieh / Ezzat Habra |
TBWA\RAAD |
Creative Services Managers |
Links
Video URL