2018 Winners & Shortlists

Brief Explanation

80% of conversation regarding adventurous living takes place on Instagram, so there was no better platform on which to broaden Patrol Super Safari’s appeal around the idea of limitless adventure. We spent a day each with two of region’s biggest influencers. During each day, they created three Instagram Stories polls, which allowed their followers to choose between a variety of adventures. What happened next was in the hands of our influencers’ followers, an audience who aspired to live a life more adventurous. The influencers also created live stories and posts, while our own videographer collected assets to allow for the deployment of a full digital campaign, including a highlights film, social posts and banners. The live posts drove organic engagement and built hype while the additional campaign assets allowed us to drive reach and conversions after the event, by re-targeting and broadcasting several recap films across multiple platforms via programmatic.