SMART ADVERTISING WITH DYNAMIC CONTENT SOLUTIONS
|Product/Service||DYNAMIC CONTENT SOLUTIONS|
|Entrant||JCDECAUX MIDDLE EAST & AFRICA Dubai, UNITED ARAB EMIRATES|
|Type of Entry||Digital Outdoor |
|Category||Interactive & Dynamic Billboards / Posters|
JCDECAUX MIDDLE EAST & AFRICA Dubai, UNITED ARAB EMIRATES
More recently, Virgin Mobile chose Dynamic Content Solutions at Dubai airports to introduce themselves to the market and launch their first ever campaign in the UAE.
Using the digital screens on the baggage reclaim area in T3 – Arrivals they linked their campaign messages to the flight origin. They wanted to offer certain countries their own unique mobile phone numbers. For instance, passengers arriving from Greece - Athens waiting at their baggage belt saw the Virgin Mobile brand artwork customized with the telecom company number and their city of origin: Athens. The following message was showcased: “0585-Athens”. When a flight was coming from Philippines – Manilla, the following message “0585-Manilla” was displayed to passengers waiting in the relevant baggage belt area. The brand further selected nine different customized messages targeting nine different destinations – Greece, Lebanon, Germany, UK, Philippines, Oman, Czech Republic, KSA and China.
||Regional IT Manager