2018 Winners & Shortlists

SMART ADVERTISING WITH DYNAMIC CONTENT SOLUTIONS

Client/Brandna
Product/ServiceDYNAMIC CONTENT SOLUTIONS
EntrantJCDECAUX MIDDLE EAST & AFRICA Dubai, UNITED ARAB EMIRATES
Type of EntryDigital Outdoor
CategoryInteractive & Dynamic Billboards / Posters
Idea Creation JCDECAUX MIDDLE EAST & AFRICA Dubai, UNITED ARAB EMIRATES

Brief Explanation

More recently, Virgin Mobile chose Dynamic Content Solutions at Dubai airports to introduce themselves to the market and launch their first ever campaign in the UAE. Using the digital screens on the baggage reclaim area in T3 – Arrivals they linked their campaign messages to the flight origin. They wanted to offer certain countries their own unique mobile phone numbers. For instance, passengers arriving from Greece - Athens waiting at their baggage belt saw the Virgin Mobile brand artwork customized with the telecom company number and their city of origin: Athens. The following message was showcased: “0585-Athens”. When a flight was coming from Philippines – Manilla, the following message “0585-Manilla” was displayed to passengers waiting in the relevant baggage belt area. The brand further selected nine different customized messages targeting nine different destinations – Greece, Lebanon, Germany, UK, Philippines, Oman, Czech Republic, KSA and China.

Credits

Name Company Position
VASLIN JONATHAN JCDECAUX Regional IT Manager