JCDECAUX & DUBAI AIRPORTS PARTNER WITH BAUME & MERCIER TO BRING THE MOST ICONIC
Brand | MAISON BAUME & MERCIER |
Product/Service | CLIFTON CLUB SHELBY® COBRA LIMITED EDITIONS |
Entrant | JCDECAUX MIDDLE EAST & AFRICA Dubai, UNITED ARAB EMIRATES |
Category | Non-Standard Indoor Advertising |
Idea Creation
|
JCDECAUX MIDDLE EAST & AFRICA Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
To mark the brand’s third year of collaboration with the car manufacturer Caroll Shelby Company, the watchmaking Maison Baume & Mercier has partnered with Dubai Airports and JCDecaux for a one of a kind activation: the most iconic Shelby Cobra 427*, one of the rarest American sports car in the world showcased at Dubai International; the world’s busiest international airport.
The imposing Shelby Cobra®, parked on its purpose-built large podium, was unmissable.
The brand has also displayed its core watches collections such as Clifton, Promesse, and Classima, alongside the much-awaited edition of the Clifton Club Shelby Cobra®.
Passengers had the opportunity to see the only exemplar of the Clifton Club Shelby Cobra® limited-edition timepiece left in Dubai, one of just 196 pieces in the world.
Credits
Alain Saliba |
JWP |
General Manager |
Links
Supporting Webpage