Brand | VOLKSWAGEN MIDDLE EAST |
Product/Service | VOLKSWAGEN |
Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Category | Cars & Automotive Products & Services |
Idea Creation
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MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
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English Translation of Main Headlines
‘I’m not a fake’ successfully communicated Volkswagen’s message of always choosing original parts over fake spare parts in a manner that today’s smart device driven generation is familiar with. Targeting our audience through this approach, we got people to reconsider their purchasing decisions. Which in turn directly affected the sales of the original parts.
Credits
Patou Nuytemans |
Memac Ogilvy Dubai |
Chief Executive Officer |
Paul Shearer |
Memac Ogilvy Dubai |
Chief Creative Officer |
Juliana Paracencio |
Memac Ogilvy Dubai |
Regional Creative Director |
Hyunseo Yoo |
Memac Ogilvy Dubai |
Creative Team |
Aliza Siddiqi |
Memac Ogilvy Dubai |
Creative Team |
Hyunseo Yoo |
Memac Ogilvy Dubai |
Art Director |
Aliza Siddiqi |
Memac Ogilvy Dubai |
Copywriter |
Rohit Venkatesh |
Memac Ogilvy Dubai |
Others |
Maya ElKai |
Memac Ogilvy Dubai |
Arabic Copywriter |
Atul Shenoy |
Memac Ogilvy Dubai |
Client Service Director |
Maha Najem |
Memac Ogilvy Dubai |
Account Executive |