2018 Winners & Shortlists

CAMELPOWER

Short List
Client/BrandNISSAN
Product/ServiceDESERT LINEUP
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
Type of EntryAmbient
CategoryLive Advertising & Events
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Media Placement OMD Dubai, UNITED ARAB EMIRATES
Production NATIONAL GEOGRAPHIC ABU DHABI, UNITED ARAB EMIRATES
Production 2 STOKED Beirut, LEBANON

Brief Explanation

Nissan Middle East introduced the world to Camelpower, the first unit of measurement to benchmark desert performance, based on the camel, the region's most iconic animal and a true desert king. As part of the launch of this unit, we invited existing Nissan Patrol owners from our database to witness a series of Camelpower testings in an event alongside competitor SUV's Off-Roaders, media publications and auto-bloggers.

Credits

Name Company Position
Walid Kanaan TBWA\RAAD Chief Creative Officer
Manuel Borde TBWA\RAAD Creative Director
Oswaldo Sa TBWA\RAAD Art Director ACD
Gabriel Gama TBWA\RAAD Art Director
Guilherme Grossi TBWA\RAAD Copywriter
Alex Pineda TBWA\RAAD Copywriter ACD
Clayton Needham TBWA\RAAD Senior Digital Designer
Felipe Sona TBWA\RAAD Senior Digital Designer
Claudio Campisto TBWA\RAAD Head of Art
Saad Gharzeddine TBWA\RAAD Brand Leader
Mathieu Khaled TBWA\RAAD Senior Account Manager
Ali Marashi TBWA\RAAD Senior Planner
Vishal Badiani TBWA\RAAD Strategy Director
Rouba Asmar TBWA\RAAD Head of Production
Samer Arzouni Nat Geo Abu Dhabi Director
Alex el Chami Nat Geo Abu Dhabi Executive Producer
Joseph el Hachem - Lead Unit Engineer
Rita el Hachem Stoked Executive Producer
Charbel Aouad Stoked Producer
Mazen Fayad TBWA\RAAD Director
Wataru - Illustrator
Hazem Atieh / Ezzat Habra TBWA\RAAD Creative Services Managers
Fouad Abdel Malak TBWA\RAAD Executive Creative Director
Links
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