2018 Winners & Shortlists

LIFE SAVING SCARECROW

Client/BrandVARUNA PUMPS
Product/ServiceAGRICULTURAL PUMPS
EntrantY&R DUBAI, UNITED ARAB EMIRATES
Type of EntryAmbient
CategorySpecial Build
Idea Creation Y&R DUBAI, UNITED ARAB EMIRATES
Additional Company SCARECROW COMMUNICATIONS Mumbai, INDIA

Brief Explanation

The Life Saving Scarecrow was designed to tackle the issue at its geographical point of impact, rural India, with the express objective of reducing farmer casualties and saving the lives of agricultural workers during the monsoon season. But the Scarecrows function went further than grounding electricity through a lightning rod. As artistic sculptures, the Life Saving Scarecrows also became a source of cultural pride for farmers since they beautifully represented rural farm life. Therefore, the scarecrows were cherished not only for saving lives but also as works of art. Each piece became a focal cultural point for the villages in which they were installed. The environmentally friendly sculptures were even constructed out of recycled scrap metal.

Credits

Name Company Position
Kalpesh Patankar Y&R Dubai Executive Creative Director
Kapil Bhimekar Y&R Dubai Associate Creative Director
Shahir Zag Freelance Copywriter
Zaid Alwan Y&R Dubai Creative Director
Manish Bhatt Scarecrow Communications Ltd. Founder Director
Shrenik Chheda Scarecrow Communications Ltd. Creative Director
Yatin Vaidya Scarecrow Communications Ltd. Creative Team
Prashant Pawar Scarecrow Communications Ltd. Creative Team
Akansha Singh Scarecrow Communications Ltd. Copywriter
Gaurav Vaswani Scarecrow Communications Ltd. Copywriter
Rasika Labde Scarecrow Communications Ltd. Creative Team
Hemant Patel Freelance Location Coordinator
Yogesh Mahida Freelance Sculptor
Bhavesh Kahar Freelance Sculptor
Mahen Solanki Wishful Films Producer
Jayavant Tambre Freelance Sketch Artist