Brand | LOUVRE ABU DHABI |
Product/Service | INSTITUTIONAL |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Special Build |
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Additional Company
|
RAMA INTERNATIONAL LIMITED Dubai, UNITED ARAB EMIRATES
|
Additional Company 2
|
HERTZ RADIO Cavite, THE PHILIPPINES
|
Brief Explanation
They say billboards are dead. They say radio is dead. But, they also say an average of 12,000 people commute every day between Dubai and Abu Dhabi. They all pay attention to the landscape, and most of them listen to the radio. A perfect opportunity for local disruption.
Coupling creativity with technology, we merged billboards and radio – two ‘outdated’ media –into one innovative experience: 'Louvre Abu Dhabi Highway Gallery'.
As commuters drove down the E11, they encountered Louvre Abu Dhabi’s masterpieces like never before: on 9-metre-high billboards outside their windows and through 30-second stories of each artwork on their radios.
Credits
Walid Kanaan |
TBWA\RAAD, Dubai |
Chief Creative Officer |
Fouad Abdel Malak |
TBWA\RAAD, Dubai |
Executive Creative Director |
Brittany Sinde |
TBWA\RAAD, Dubai |
Copywriter |
Clayton Needham |
TBWA\RAAD, Dubai |
Art Director |
Alex Pineda |
TBWA\RAAD, Dubai |
Associate Creative Director |
Joe Lahham |
TBWA\RAAD |
Head of Client Service |
Angie Deliva |
TBWA\RAAD, Dubai |
Account Director |
Albane Valtier |
TBWA\RAAD, Dubai |
Account Executive |
Remie Nehme |
TBWA\RAAD, Dubai |
Strategic Planning Director |
Rouba Asmar |
TBWA\RAAD, Dubai |
Head of Production |
Mohammad Alkawas |
TBWA\RAAD, Dubai |
Design Finalizer |
Camilo Rojas |
TBWA\RAAD, Dubai |
Motion Designer |
Sagar Mirchandani |
Rama International |
Project Director |
Wafa Tajdin |
Rama International |
Producer |
Amirah Tajdin |
Rama International |
Director |
James Addey |
Rama International |
Director of Photography |
Ameya Gupta |
Rama International |
Editor |
Abdullah Dayem |
Rama International |
Radio technical lead |
Mickdad Abbas |
Rama International |
Road Safety |
Saad Khan |
Rama International |
Deployment lead |
Links
Website URL