Brand | INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA |
Product/Service | INTERRELIGIOUS DIALOGUE |
Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
Category | Use of Adapted Billboards / Posters |
Idea Creation
|
Y&R DUBAI, UNITED ARAB EMIRATES
|
Additional Company
|
NEW MOMENT NEW IDEAS COMPANY Belgrade, SERBIA
|
Brief Explanation
We found a common pathway between the Church and the Mosque where we placed our One Book audio poster. People passing by stopped to listen to the passages from the Bible and the Quran, which were being played on the One radio channel. This engaged them in positive discussions about the similarities and encouraged them to visit the website to listen to the full book.
Credits
Kalpesh Patankar |
Y&R Dubai |
Executive Creative Director |
Sambhav Khandelwal |
Y&R Dubai |
Copywriter |
Vineet Parrikar |
Y&R Dubai |
Art Director |
Georges Barsoum |
Y&R Dubai |
CEO |
Zarko Sakan |
New Moment New Ideas Company |
Managing Director |
Lazar Sakan |
New Moment New Ideas Company |
Creative Manager |
Jasmina Nikolic |
New Moment New Ideas Company |
Client Service Director |
Goran Rudinac |
New Moment New Ideas Company |
Head of Digital |
Mirnes Kovac |
Freelance |
Journalist |
Muhamed Fazlovic |
Freelance |
Theologian Islam |
Pavle Mijovic |
Freelance |
Theologian Christianity |
Binnu Cherian |
Y&R Dubai |
Print Production Head |
Sam Eid |
Y&R Dubai |
Head of Production |
Kalpesh Patankar |
Y&R Dubai |
Executive Creative Director |
Ryan Atkinson |
Freelance |
Designer |
Prabhilash Purushothaman |
Y&R Dubai |
Studio |