2018 Winners & Shortlists

TO FIND WHAT CAN'T BE FOUND

Client/BrandUN WOMEN EGYPT
Product/ServiceUN WOMEN EGYPT
EntrantDDB DUBAI, UNITED ARAB EMIRATES
Type of EntryAmbient
CategoryLive Advertising & Events
Idea Creation DDB DUBAI, UNITED ARAB EMIRATES

Brief Explanation

In Egypt, women make up just 23% of the workforce. It's an issue that has gone under the radar for too long. So we teamed up with two renowned Egyptian photographers who created an exhibition called Egypt At Work at one of the trendiest galleries in Cairo. Over 200 people came and enjoyed the display, but no one noticed that something was missing. There was 50 photos, but 0 women. After it was pointed out, many spoke about the importance of gender equality in the workforce. The first step to solving a problem, is to recognize it.

Credits

Name Company Position
Firas Medrows DDB Dubai Executive Creative Director
Zahir Mirza DDB Dubai Group Creative Director
Andreas Schwitter DDB Dubai Senior Art Director
Fady Youssef DDB Dubai Senior Art Director
Ahmed Otaibi DDB Dubai Art Director
Victor Haffling DDB Dubai Copywriter
Mustafa Altasseh DDB Dubai Arabic Copywriter
Hend Raafat DDB Dubai Planner
Ashish Varghese DDB Dubai Head of Production
Carmel Missilmany DDB Dubai Producer