| Brand | PPM |
| Product/Service | N/A |
| Entrant | J. WALTER THOMPSON RIYADH, SAUDI ARABIA |
| Category | Live Advertising & Events |
|
Idea Creation
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J. WALTER THOMPSON RIYADH, SAUDI ARABIA
|
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Production
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DREAMBOX FILMS Beirut, LEBANON
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Brief Explanation
To shed light on the dangers of celebratory gunfire in weddings, we needed to address couples because they were the ones who had the power to keep their wedding safe and gun-free. We chose the top wedding fairs in the country to address Lebanese couples one-on-one by executing a shocking stunt that engages with them, offering them the first shooting service for weddings called Eleguns. We made it look authentic while our representatives pretended to be real employees. Couples who were interested in the service were made aware of the risks associated with shooting
Credits
| Chafic Haddad |
J. Walter Thompson |
Chief Creative Operations Officer |
| Rayyan Aoun |
J. Walter Thompson |
Executive Creative Director |
| Firas Ghannam |
J. Walter Thompson |
Senior Art Director |
| Elie Choueiry |
J. Walter Thompson |
Associate Creative Director |
| Manuel Kurkjian |
J. Walter Thompson |
Copywriter |
| Maher Kaidbey |
J. Walter Thompson |
Senior TV Producer |
| Jean El Azar |
J. Walter Thompson |
Senior Art Director |
| Elham Fanous |
J. Walter Thompson |
Copywriter |
| Shaden Fakih |
J. Walter Thompson |
Senior Graphic Designer |
| Zalfa halabi |
J. Walter Thompson |
Copywriter |
| Talal Jarkas |
J. Walter Thompson |
Senior Account Manager |
| Fadi Abi Allam |
Permanent Peace Movement |
President |