Brand | KASHMIR COOKING OILS & BANASPATI |
Product/Service | COOKING OILS AND BANASPATI |
Entrant | BBDO PAKISTAN Lahore, PAKISTAN |
Category | Use of Ambient Outdoor |
Idea Creation
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BBDO PAKISTAN Lahore, PAKISTAN
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Brief Explanation
Collaborating with two artists, a calligrapher and a chef, the campaign was launched using the words of a 13th century Urdu poet, Amir Khusro, considered the father of Urdu verse; whose poetry was brought back to life in the form of this dessert.
The craft was meticulous. All of Urdu script is not written in joint letters, whereas jalebi can only be formed when it is connected as one unit. We therefore had to create a unique lettering design and practice how to calligraph it in jalebi. We gave it a fitting hashtag: #UrduPoeatry.
For PR, we picked high impact venues: The Karachi literary festival held in London and local book stores in Pakistan. Every word of the poem written in jalebi was served with the complete couplet and its english translation. A film was released online on Pakistan’s 70th independence day, along with a billboard of the artwork.
Credits
Ali Rez |
Impact BBDO / BBDO Pakistan |
Regional Creative Director |
Assam Khalid |
BBDO Pakistan |
Creative Director |
Hira Mohibullah |
BBDO Pakistan |
Creative Director |
Assam Khalid |
BBDO Pakistan |
Strategic Planning Director |
Aamna Rahim |
BBDO Pakistan |
Senior Creative Manager |
Huma Mobin |
BBDO Pakistan |
Creative Manager |
Faisal Durrani |
BBDO Pakistan |
Managing Director |
Haroon Rashid |
BBDO Pakistan |
Head of Design |
Haseeb Akram |
BBDO Pakistan |
Art Director |
Moiz Khan |
BBDO Pakistan |
Associate Creative Director |
Jamayal Tanveer |
BBDO Pakistan |
Digital Business Director |
Jamayal Tanveer |
BBDO Pakistan |
Digital Business Director |
Mian Aleem Ali |
BBDO Pakistan |
Production Designer |
Natasha Ejaz |
Audio DNA |
Music Director |
Atif Pasha |
BBDO Pakistan |
Production Manager |
Saks Afridi |
Saks Afridi |
Artist |
Khurram Gillani |
BBDO Pakistan |
Account Director |
Alize Munir |
BBDO Pakistan |
Community Manager |
Sarmad Ghafoor |
Sarmad Ghafoor |
Musician |
Shahid |
Shahid |
Chef |
Vinod Kamble |
Vinode Kamble |
Chef |
Ali Rez |
Impact BBDO / BBDO Pakistan |
Creative Director |
Ali Rez |
Impact BBDO / BBDO Pakistan |
Creative Director |
Links
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