| Brand | LOUVRE ABU DHABI |
| Product/Service | INSTITUTIONAL |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Integrated Campaign Led by Outdoor |
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Idea Creation
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
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Production
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MADE FOR DIGITAL Amsterdam, THE NETHERLANDS
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Brief Explanation
We started with an anonymous ‘Why Are You You?’ asked through 3D installations across UAE, outdoors, digital and social media. On social media, global artists shared their answers and lead people to a microsite to submit theirs.
The 3D installation was a specially designed formation of the words "Why are you, you?". The all-white structure was placed in high-traffic areas. The 10-foot structures were both disruptive and engaged people.
Credits
| Walid Kanaan |
TBWA\RAAD, Dubai |
Chief Creative Officer |
| Fouad Abdel Malak |
TBWA\RAAD, Dubai |
Executive Creative Director |
| Brittany Sinde |
TBWA\RAAD, Dubai |
Copywriter |
| Breda Plavec |
TBWA\RAAD, Dubai |
Associate Creative Director |
| Claudio Campisto |
TBWA\RAAD, Dubai |
Head of Art |
| Simon Raffaghello |
TBWA\RAAD, Dubai |
Head of Copy |
| Joelle Zgheib |
TBWA\RAAD, Dubai |
Creative Director |
| Pete Cain |
Consultant |
Creative Consultant |
| Clayton Needham |
TBWA\RAAD, Dubai |
Art Director |
| Joe Lahham |
TBWA\RAAD |
Head of Client Service |
| Angie Deliva |
TBWA\RAAD, Dubai |
Account Director |
| Albane Valtier |
TBWA\RAAD, Dubai |
Account Executive |
| Remie Nehme |
TBWA\RAAD, Dubai |
Strategic Planning Director |
| Rouba Asmar |
TBWA\RAAD, Dubai |
Head of Production |
| Mohammad Alkawas |
TBWA\RAAD, Dubai |
Design Finalizer |
| Hazem Atieh / Ezzat Habra |
TBWA\RAAD |
Creative Services Managers |
| Julio Luengo |
TBWA\RAAD |
Senior Designer |
Links
Website URL