2018 Winners & Shortlists

PUT YOURSELF IN THEIR SHOES

Client/BrandSAMSUNG ELECTRONICS LEVANT
Product/ServiceVIRTUAL REALITY (VR)
EntrantCHEIL WORLDWIDE Amman, JORDAN
Type of EntryDigital Outdoor
CategoryAmbient Use of Digital Technology
Idea Creation CHEIL WORLDWIDE Amman, JORDAN

Brief Explanation

The NGO we partnered with has many donation stations spread across Jordan - that work as a channel to collect donations. These stations were not doing the optimum. Our idea was to create measurable and positive behavior change for our audiences using technology. The power of VR as an empathy machine. The first location where we decided to pilot the VR experience was in one of the most prestigious malls in Amman - City Mall - with the aim of disrupting the status quo of wealthy Jordanians. Creating a shocking factor the mall visitors didn’t expect to experience. We re-branded the current donation station to reflect the humble house of Um Karim, once the user puts on the VR headset he or she is transported to Um Karim's home and witnesses her daily struggle as she makes ends meet as much as she can.

Credits

Name Company Position
Shireen Nababteh Cheil Levant Worldwide Creative Director
Zaid Saghah Cheil Levant Worldwide Planning Director
Omar Akel Cheil Levant Worldwide Art Director
Sahar Atrees Cheil Levant Worldwide Senior Copy Writer
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