2018 Winners & Shortlists

TANGLED MUSIC

Client/BrandVIVA BAHRAIN B.S.C.
Product/ServiceBOSE WIRELESS HEADPHONES
EntrantMEMAC OGILVY Manama, BAHRAIN
Type of EntryDigital Outdoor
CategoryStatic Digital Billboards / Posters
Idea Creation MEMAC OGILVY Manama, BAHRAIN

Brief Explanation

The Campaign was run on all the digital screens within VIVA's store network across the whole country. Since the stores are frequented everyday by multiple customers who prefer to interface with the customer service desk, it's a common sight to see people just waiting around. The sheer arresting imagery of the campaign which worked like a carousel campaign, was enough to draw the attention of customers - giving them something to engage with while waiting.

Credits

Name Company Position
Paul Shearer, Simon Impey, Divyan Kriplani, Mukesh Jadhav, Mark Gmehling, Dan Sh MEMAC Ogilvy Chief Creative Officer, Creative Director, Associate Creative Director, Sr. Art Director, 3D Illustr