2018 Winners & Shortlists

Brief Explanation

For the launch of GalaxyNote8, we created an outdoor-led integrated campaign that involved consumers in the creation of our billboard, by getting them to define the very message we wanted to get across. Knowing how 86% of people who visualize their goals are more likely to achieve them, we invited people to see themselves living out their future achievements on one of the largest billboards in UAE– to inspire them to #DoBiggerThings. Our billboard started as a blank canvas. And through social media influencers, people were invited to share their aspirations. Shortlisted entries were visualized by artists using Note8 into individual portraits, and put up on our billboard in different phases– growing over time as more people joined. This process was repeated every week for over a month before finally revealing the Note8. Throughout the campaign, we utilized Social Media, Radio, PR, Microsite and Sponsored Posts to amplify our communication.