SAMSUNG GALAXY NOTE8 – #DOBIGGERTHINGS BILLBOARD
Brand | SAMSUNG GULF ELECTRONICS |
Product/Service | SAMSUNG GALAXY NOTE8 |
Entrant | CHEIL WORLDWIDE Dubai, UNITED ARAB EMIRATES |
Category | Integrated Campaign Led by Outdoor |
Idea Creation
|
CHEIL WORLDWIDE Dubai, UNITED ARAB EMIRATES
|
Production
|
TAKE ONE AGENCY Dubai, UNITED ARAB EMIRATES
|
Additional Company
|
SAMSUNG GULF ELECTRONICS Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
For the launch of GalaxyNote8, we created an outdoor-led integrated campaign that involved consumers in the creation of our billboard, by getting them to define the very message we wanted to get across. Knowing how 86% of people who visualize their goals are more likely to achieve them, we invited people to see themselves living out their future achievements on one of the largest billboards in UAE– to inspire them to #DoBiggerThings.
Our billboard started as a blank canvas. And through social media influencers, people were invited to share their aspirations. Shortlisted entries were visualized by artists using Note8 into individual portraits, and put up on our billboard in different phases– growing over time as more people joined. This process was repeated every week for over a month before finally revealing the Note8. Throughout the campaign, we utilized Social Media, Radio, PR, Microsite and Sponsored Posts to amplify our communication.
Credits
Baher Raouf |
Cheil MENA |
Associate Creative Director |
James Tan |
Cheil MENA |
Associate Creative Director |
Jagal Gopinath |
Cheil MENA |
Digital Art Director |
Ferran Mestre |
Cheil MENA |
Senior Art Director |
Souchitra Sarkar |
Cheil MENA |
Art Director |
Sharon Mempin |
Cheil MENA |
Senior Graphic Designer |
Diana Para Lomeli |
Cheil MENA |
Senior Digital Designer |
Hussein Kaddaha |
Cheil MENA |
Senior Arabic Copywriter |
Marcia Johnston |
Cheil MENA |
Senior Copywriter |
Irene Lily Philip |
Cheil MENA |
Copywriter |
Santosh Singh |
Cheil MENA |
Creative Services Manager |
Rikn Ong |
Cheil MENA |
Digital Producer |
Zia Kazmi |
Cheil MENA |
Studio Manager |
Sean Park |
Cheil MENA |
Group Account Director |
Tyler Yeom |
Cheil MENA |
Senior Account Manager |
Senna Khaled Hazem |
Cheil MENA |
Digital Account Manager |
Rony Chlela |
Cheil MENA |
Senior Social Media Executive |
Dalia Baddar |
Cheil MENA |
Jr. Social Media Executive |
Nitin Baweja |
Cheil MENA |
Account Director |
Simon Ashwin |
Cheil MENA |
Head of Digital |
Brett Jones |
Cheil MENA |
Digital Account Manager |
Abdullah Shamim |
Cheil MENA |
Media Manager |
Ibrahim Swaid |
Freelance |
Artist / Illustrator |
Oussama Agazzoum |
Freelance |
Artist / Illustrator |
Cassandre Bolan |
Freelance |
Artist / Illustrator |
Tarek Sabbagh |
Samsung Gulf Electronics |
Head of IT & Mobile (IM) division |
Chokalingam Purushothaman |
Samsung Gulf Electronics |
Head of Marketing (IM) |
Esra Olcay |
Samsung Gulf Electronics |
Marketing Manager (IM) |
Links
Video URL