Brand | AL FUTTAIM |
Product/Service | IKEA |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Corporate Social Responsibility |
Idea Creation
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
PR
|
IMPACT PORTER NOVELLI Dubai, UNITED ARAB EMIRATES
|
Production
|
BIG KAHUNA FILMS Dubai, UNITED ARAB EMIRATES
|
Additional Company
|
ROOTS ADVERTISING Dubai, UNITED ARAB EMIRATES
|
English Translation of Main Headlines
Headlines translation:
1 Express with every letter.
2 Abjad Hawwaz or the Arabic lorem ipsum, a common phrase used to describe the alphabet.
3 Letters become words, words become sentences.
4 Construct and create.
Body copy:
Encourage your children to assemble words by joining letters, and instill the love of our language in their hearts. #ArabicReassembled
Credits
Paul Shearer |
Impact BBDO Dubai |
Chief Creative Officer |
Omar Al Jabi |
Impact BBDO Dubai |
Creative Director |
Ahmed El Goweiny |
Impact BBDO Dubai |
Business Strategy Director |
Shweta Tariq |
Impact BBDO Dubai |
Senior Copywriter |
Yousef Ashram |
Impact BBDO Dubai |
Head of Arabic Copywriting |
Celine Barakat |
Impact BBDO Dubai |
Senior Arabic Copywriter |
Rasha El Saadi |
Impact BBDO Dubai |
Senior Art Director |
Madhu Kunhappan |
Impact BBDO Dubai |
Art Director |
Nicolaas Van Der Merwe |
Impact BBDO Dubai |
Art Director |
Mohsen Mahbob |
Impact BBDO Dubai |
Visual Graphic Artist |
Mohammed Sarakhosh |
Impact BBDO Dubai |
Digital Designer |
Penelope Siebert |
Impact BBDO Dubai |
Business Unit Director |
Rasha Lambe |
Impact BBDO Dubai |
Account Director |
Rama El-Azzouni |
Impact BBDO Dubai |
Account Manager |
Charlotte Adam |
Impact BBDO Dubai |
Account Manager |
Sarah Jackson |
Impact Porter Novelli |
Associate Director |
Kaye Rawlings |
Impact Porter Novelli |
Consultant |
Amanj Nouri |
Impact Porter Novelli |
Senior Account Executive |
Suresh Subramanian |
Freelance |
Photographer |