2018 Winners & Shortlists

Brief Explanation

As a benchmark for real-time marketing, we created a social post that went out at 12:30am, an hour after the royal decree was announced. Thereafter, we created 2 x 6s films: one showed the number plate being pressed and the other showed a Saudi women getting into the driving seat of a car. Next came the most significant part of the campaign so far. We set-up a real-world stunt to give women a real chance to drive in completely closed-off, 100,00 square-foot temporary driving academy. We surprised our female learners with an unexpected driving instructor - the man in their household. The made for some really emotive and shareable content. Finally, we asked all Saudi men to join in by submitting driving tips under the #shedrives - these have been developed into a driving guide for women on the Nissan Saudi Arabia Instagram page.