Brand | NISSAN SAUDI ARABIA |
Product/Service | INSTITUTIONAL |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Integrated Campaign Led by Outdoor |
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
OMD Dubai, UNITED ARAB EMIRATES
|
Production
|
MADE IN SAUDI FILMS Jeddah, SAUDI ARABIA
|
Additional Company
|
TBWA\FULLSTOP Jeddah, SAUDI ARABIA
|
Brief Explanation
As a benchmark for real-time marketing, we created a social post that went out at 12:30am, an hour after the royal decree was announced. Thereafter, we created 2 x 6s films: one showed the number plate being pressed and the other showed a Saudi women getting into the driving seat of a car.
Next came the most significant part of the campaign so far. We set-up a real-world stunt to give women a real chance to drive in completely closed-off, 100,00 square-foot temporary driving academy. We surprised our female learners with an unexpected driving instructor - the man in their household. The made for some really emotive and shareable content.
Finally, we asked all Saudi men to join in by submitting driving tips under the #shedrives - these have been developed into a driving guide for women on the Nissan Saudi Arabia Instagram page.
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Fouad Abdel Malak |
TBWA\RAAD |
Executive Creative Director |
Manuel Borde |
TBWA\RAAD |
Creative Director |
Alberto Triana |
TBWA\RAAD |
Senior Copywriter |
Federico Mariani |
TBWA\RAAD |
Senior Art Director |
Loui Kofiah |
TBWA\Fullstop |
Creative Director |
Ghassan Kassabji |
TBWA\RAAD |
Managing Director |
Fadi Awada |
TBWA\RAAD |
Account Manager |
Benjamin Schwartz |
TBWA\RAAD |
Digital Account Director |
Elizabeth Arroyan |
TBWA\RAAD |
Account Manager |
Vishal Badiani |
TBWA\RAAD |
Senior Strategic Planner |
Rouba Asmar |
TBWA\RAAD |
Head of Production |
Abboud Ayyach |
Made in Saudi Films |
Executive Producer |
Yara Bdeir |
Made in Saudi Films |
Producer |
Jack Eliott |
Made in Saudi Films |
Director |
Anthony Chamoun |
Made in Saudi Films |
Senior Editor |
Mohammad Hamdan |
Made in Saudi Films |
Sound Mixing |
Omar Alabdali |
TBWA\FullStop |
Chief Executive Officer |
Hazem Atieh / Ezzat Habra |
TBWA\RAAD |
Creative Services Managers |
Links
Video URL