Brand | NISSAN SAUDI ARABIA |
Product/Service | INSTITUTIONAL |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Interactive Outdoor Experiences |
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
OMD Dubai, UNITED ARAB EMIRATES
|
Production
|
MADE IN SAUDI FILMS Jeddah, SAUDI ARABIA
|
Additional Company
|
TBWA\FULLSTOP Jeddah, SAUDI ARABIA
|
Brief Explanation
We recruited six Saudi women, and secretly, we also recruited the men in their households. They all had different attitudes to driving. We had to get them all to the closed car park, without raising any suspicions.
The day started with an interview where the women spoke candidly about what it meant for them to have the right to drive, along with the challenges they expect from the men in their lives. They speak freely, expressing anxiety on one hand, hope and excitement on the other.
Once in the car, they are instructed to carefully study some road signs. They are focused and determined. At this point, the very same men they had been talking about earlier get into the car: a genuinely emotional surprise.
Finally, each couple was interviewed and the man gives unequivocal support to his wife, daughter or sister in driving.
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Fouad Abdel Malak |
TBWA\RAAD |
Executive Creative Director |
Manuel Borde |
TBWA\RAAD |
Creative Director |
Alberto Triana |
TBWA\RAAD |
Senior Copywriter |
Federico Mariani |
TBWA\RAAD |
Senior Art Director |
Ghassan Kassabji |
TBWA\RAAD |
Managing Director |
Fadi Awada |
TBWA\RAAD |
Account Manager |
Benjamin Schwartz |
TBWA\RAAD |
Digital Account Director |
Elizabeth Arroyan |
TBWA\RAAD |
Account Manager |
Vishal Badiani |
TBWA\RAAD |
Senior Strategic Planner |
Rouba Asmar |
TBWA\RAAD |
Head of Production |
Abboud Ayyach |
Made in Saudi Films |
Executive Producer |
Yara Bdeir |
Made in Saudi Films |
Producer |
Jack Eliott |
Made in Saudi Films |
Director |
Anthony Chamoun |
Made in Saudi Films |
Senior Editor |
Mohammad Hamdan |
Made in Saudi Films |
Sound Mixing |
Hazem Atieh / Ezzat Habra |
TBWA\RAAD |
Creative Services Managers |
Links
Video URL