| Brand | NISSAN |
| Product/Service | DESERT LINEUP |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Live Advertising & Events |
|
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
|
Media Placement
|
OMD Dubai, UNITED ARAB EMIRATES
|
|
Production
|
NATIONAL GEOGRAPHIC ABU DHABI, UNITED ARAB EMIRATES
|
|
Production 2
|
STOKED Beirut, LEBANON
|
Brief Explanation
Nissan Middle East introduced the world to Camelpower, the first unit of measurement to benchmark desert performance, based on the camel, the region's most iconic animal and a true desert king.
As part of the launch of this unit, we invited existing Nissan Patrol owners from our database to witness a series of Camelpower testings in an event alongside competitor SUV's Off-Roaders, media publications and auto-bloggers.
Credits
| Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
| Manuel Borde |
TBWA\RAAD |
Creative Director |
| Oswaldo Sa |
TBWA\RAAD |
Art Director ACD |
| Gabriel Gama |
TBWA\RAAD |
Art Director |
| Guilherme Grossi |
TBWA\RAAD |
Copywriter |
| Alex Pineda |
TBWA\RAAD |
Copywriter ACD |
| Clayton Needham |
TBWA\RAAD |
Senior Digital Designer |
| Felipe Sona |
TBWA\RAAD |
Senior Digital Designer |
| Claudio Campisto |
TBWA\RAAD |
Head of Art |
| Saad Gharzeddine |
TBWA\RAAD |
Brand Leader |
| Mathieu Khaled |
TBWA\RAAD |
Senior Account Manager |
| Ali Marashi |
TBWA\RAAD |
Senior Planner |
| Vishal Badiani |
TBWA\RAAD |
Strategy Director |
| Rouba Asmar |
TBWA\RAAD |
Head of Production |
| Samer Arzouni |
Nat Geo Abu Dhabi |
Director |
| Alex el Chami |
Nat Geo Abu Dhabi |
Executive Producer |
| Joseph el Hachem |
- |
Lead Unit Engineer |
| Rita el Hachem |
Stoked |
Executive Producer |
| Charbel Aouad |
Stoked |
Producer |
| Mazen Fayad |
TBWA\RAAD |
Director |
| Wataru |
- |
Illustrator |
| Hazem Atieh / Ezzat Habra |
TBWA\RAAD |
Creative Services Managers |
| Fouad Abdel Malak |
TBWA\RAAD |
Executive Creative Director |
Links
Website URL