Brand | VARUNA PUMPS |
Product/Service | AGRICULTURAL PUMPS |
Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
Category | Use of Ambient Outdoor |
Idea Creation
|
Y&R DUBAI, UNITED ARAB EMIRATES
|
Additional Company
|
SCARECROW COMMUNICATIONS Mumbai, INDIA
|
Brief Explanation
The Life Saving Scarecrow was designed to tackle the issue at its geographical point of impact, rural India, with the express objective of reducing farmer casualties and saving the lives of agricultural workers during the monsoon season. But the Scarecrows function went further than grounding electricity through a lightning rod. As artistic sculptures, the Life Saving Scarecrows also became a source of cultural pride for farmers since they beautifully represented rural farm life. Therefore, the scarecrows were cherished not only for saving lives but also as works of art. Each piece became a focal cultural point for the villages in which they were installed. The environmentally friendly sculptures were even constructed out of recycled scrap metal.
Credits
Kalpesh Patankar |
Y&R Dubai |
Executive Creative Director |
Kapil Bhimekar |
Y&R Dubai |
Associate Creative Director |
Shahir Zag |
Freelance |
Copywriter |
Zaid Alwan |
Y&R Dubai |
Creative Director |
Manish Bhatt |
Scarecrow Communications Ltd. |
Founder Director |
Shrenik Chheda |
Scarecrow Communications Ltd. |
Creative Director |
Yatin Vaidya |
Scarecrow Communications Ltd. |
Creative Team |
Prashant Pawar |
Scarecrow Communications Ltd. |
Creative Team |
Akansha Singh |
Scarecrow Communications Ltd. |
Copywriter |
Gaurav Vaswani |
Scarecrow Communications Ltd. |
Copywriter |
Rasika Labde |
Scarecrow Communications Ltd. |
Creative Team |
Hemant Patel |
Freelance |
Location Coordinator |
Yogesh Mahida |
Freelance |
Sculptor |
Bhavesh Kahar |
Freelance |
Sculptor |
Mahen Solanki |
Wishful Films |
Producer |
Jayavant Tambre |
Freelance |
Sketch Artist |