2018 Winners & Shortlists

Brief Explanation

Pakistan has a massive issue of child marriages. In order to fight this, we collaborated with the nation's biggest fashion designer to design a new kind of a bridal outfit and hijacked the country's largest bridal-wear fashion show to reveal it to the public in a shocking stunt. As the showstopper of the celebrity-studded night, amidst bejeweled adult brides in elaborately embroidered wedding gowns who glided on the catwalk, and with the nation's top fashion bloggers recording, out walked on the ramp a little girl wearing a Pakistani schoolgirl's uniform embellished with beautiful Pakistani traditional bridal motifs - the Bridal Uniform.