| Brand | AL FUTTAIM |
| Product/Service | IKEA |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Corporate Social Responsibility |
|
Idea Creation
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
|
PR
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IMPACT PORTER NOVELLI Dubai, UNITED ARAB EMIRATES
|
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Production
|
BIG KAHUNA FILMS Dubai, UNITED ARAB EMIRATES
|
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Additional Company
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ROOTS ADVERTISING Dubai, UNITED ARAB EMIRATES
|
English Translation of Main Headlines
Headlines translation:
1 Express with every letter.
2 Abjad Hawwaz or the Arabic lorem ipsum, a common phrase used to describe the alphabet.
3 Letters become words, words become sentences.
4 Construct and create.
Body copy:
Encourage your children to assemble words by joining letters, and instill the love of our language in their hearts. #ArabicReassembled
Credits
| Paul Shearer |
Impact BBDO Dubai |
Chief Creative Officer |
| Omar Al Jabi |
Impact BBDO Dubai |
Creative Director |
| Ahmed El Goweiny |
Impact BBDO Dubai |
Business Strategy Director |
| Shweta Tariq |
Impact BBDO Dubai |
Senior Copywriter |
| Yousef Ashram |
Impact BBDO Dubai |
Head of Arabic Copywriting |
| Celine Barakat |
Impact BBDO Dubai |
Senior Arabic Copywriter |
| Rasha El Saadi |
Impact BBDO Dubai |
Senior Art Director |
| Madhu Kunhappan |
Impact BBDO Dubai |
Art Director |
| Nicolaas Van Der Merwe |
Impact BBDO Dubai |
Art Director |
| Mohsen Mahbob |
Impact BBDO Dubai |
Visual Graphic Artist |
| Mohammed Sarakhosh |
Impact BBDO Dubai |
Digital Designer |
| Penelope Siebert |
Impact BBDO Dubai |
Business Unit Director |
| Rasha Lambe |
Impact BBDO Dubai |
Account Director |
| Rama El-Azzouni |
Impact BBDO Dubai |
Account Manager |
| Charlotte Adam |
Impact BBDO Dubai |
Account Manager |
| Sarah Jackson |
Impact Porter Novelli |
Associate Director |
| Kaye Rawlings |
Impact Porter Novelli |
Consultant |
| Amanj Nouri |
Impact Porter Novelli |
Senior Account Executive |
| Suresh Subramanian |
Freelance |
Photographer |