2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
B13 Corporate Social Responsibility
ARABIC REASSEMBLED
AL FUTTAIM / IKEA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
D01 Use of Adapted Billboards / Posters
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA
C04 Ambient Use of Digital Technology
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA
F01 Integrated Campaign Led by Outdoor
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA
Short List
B06 Retail, e-Commerce, Restaurants & Fast Food Chains
COUCH
AL TAYER GROUP / HARVEY NICHOLS - DUBAI
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
Bronze
PILE
AL TAYER GROUP / HARVEY NICHOLS - DUBAI
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
Bronze
PIRANHAS
AL TAYER GROUP / HARVEY NICHOLS - DUBAI
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
E02 Small Scale Special Solutions
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
B15 Charities & Non-profit
ATOM'S WEIGHT OF GOOD
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
BE KIND
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
COMPETE IN DOING GOOD
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
DO NOT DISPUTE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
THE REWARD OF GOODNESS
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
LOVE FOR YOUR BROTHER
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
A05 Cars & Automotive Products & Services
AUDI LOOOOL
AUDI / AUDI BRAND IMAGE
ACCESS Tunis TUNISIA
F01 Integrated Campaign Led by Outdoor
AUDI LOOOOL
AUDI / AUDI BRAND IMAGE
ACCESS Tunis TUNISIA
E05 Interactive Outdoor Experiences
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A04 Durable Consumer Goods
AQUABOARD
BEKO / ENERGY EFFICIENT WASHING MACHINES
McCANN ISTANBUL TURKEY
D01 Use of Adapted Billboards / Posters
AQUABOARD
BEKO / ENERGY EFFICIENT WASHING MACHINES
McCANN ISTANBUL TURKEY
E03 Special Build
EM KHALIL
BOU KHALIL SUPERMARKET / CORPORATE
J. WALTER THOMPSON BEIRUT LEBANON
Grand Prix
E04 Live Advertising & Events
THE DANCE OFF
CAREEM LEBANON / CAREEM LEBANON
HIVE CREATIVE SHOP Dubai UNITED ARAB EMIRATES
B12 Corporate Image & Sponsorship
COFFIN
CHESTERFIELD FRANCE / FURNITURE
FACE TO FACE UAE Dubai UNITED ARAB EMIRATES
A02 Drinks
BOTTLE
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
GLASS
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
CUP
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
B11 Commercial Public Services
PATIENT 1
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
PATIENT 2
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
PATIENT 3
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PATIENT 4
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
GOOD MORNING SPAM
CONNECT / UNLIMITED REACH POSTPAID PLAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
MOM SPAM
CONNECT / UNLIMITED REACH POSTPAID PLAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
LIFE COACH SPAM
CONNECT / UNLIMITED REACH POSTPAID PLAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
FRIENDSHIP SPAM
CONNECT / UNLIMITED REACH POSTPAID PLAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
D01 Use of Adapted Billboards / Posters
THE FLIPPIN' VIDEO
DUBAI FILM & TV COMMISSION / VIDXB
HUG Dubai UNITED ARAB EMIRATES
B12 Corporate Image & Sponsorship
ITALIAN JOB
DUBAI INTERNATIONAL FILM FESTIVAL / DIFF 2017
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
SPACE ODYSSEY
DUBAI INTERNATIONAL FILM FESTIVAL / DIFF 2017
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
CASTAWAY
DUBAI INTERNATIONAL FILM FESTIVAL / DIFF 2017
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
WIZARD OF OZ
DUBAI INTERNATIONAL FILM FESTIVAL / DIFF 2017
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
A12 Corporate Image & Sponsorship
WELCOME BACK HOME
DUBAI PROPERTIES GROUP / REAL ESTATE DEVELOPMENT
NOMADS Dubai UNITED ARAB EMIRATES
C01 Static Digital Billboards / Posters
WELCOME BACK HOME
DUBAI PROPERTIES GROUP / REAL ESTATE DEVELOPMENT
NOMADS Dubai UNITED ARAB EMIRATES
B12 Corporate Image & Sponsorship
WELCOME BACK HOME
DUBAI PROPERTIES GROUP / REAL ESTATE DEVELOPMENT
NOMADS Dubai UNITED ARAB EMIRATES
B03 Fast Moving Consumer Goods
DINNER
HENKEL / SYOSS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
OFFICE
HENKEL / SYOSS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
E02 Small Scale Special Solutions
THE GREEN LIGHT
HONDA / HONDA CARS
Y&R DUBAI UNITED ARAB EMIRATES
SECURITY PATCH
HP / HP SECURE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
C05 Ambient Experiential & Immersive Digital
VIRTUAL REALITY STORE
IKEA / VIRTUAL REALITY
TAKELEAP Dubai UNITED ARAB EMIRATES
A04 Durable Consumer Goods
FISHING
IKEA TURKEY / IKEA
TBWA\ISTANBUL TURKEY
PICNIC
IKEA TURKEY / IKEA
TBWA\ISTANBUL TURKEY
PLAYGROUND
IKEA TURKEY / IKEA
TBWA\ISTANBUL TURKEY
C05 Ambient Experiential & Immersive Digital
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES