2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
E03 Special Build
EM KHALIL
BOU KHALIL SUPERMARKET / CORPORATE
J. WALTER THOMPSON BEIRUT LEBANON
Grand Prix
E04 Live Advertising & Events
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Gold
A02 Drinks
CUP
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
E02 Small Scale Special Solutions
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
B05 Cars & Automotive Products & Services
AYAHUASCA
LAND ROVER / LAND ROVER
TBWA\ISTANBUL TURKEY
Silver
CARAMBOLA
LAND ROVER / LAND ROVER
TBWA\ISTANBUL TURKEY
Silver
B14 Public Sector
MOSAIC TILES
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
B04 Durable Consumer Goods
TANGLED KISS
VIVA BAHRAIN B.S.C. / BOSE WIRELESS HEADPHONES
MEMAC OGILVY Manama BAHRAIN
Bronze
B11 Commercial Public Services
PATIENT 1
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
PATIENT 2
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
B06 Retail, e-Commerce, Restaurants & Fast Food Chains
COUCH
AL TAYER GROUP / HARVEY NICHOLS - DUBAI
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
Bronze
PILE
AL TAYER GROUP / HARVEY NICHOLS - DUBAI
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
Bronze
B15 Charities & Non-profit
ATOM'S WEIGHT OF GOOD
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
BE KIND
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
COMPETE IN DOING GOOD
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
DO NOT DISPUTE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
THE REWARD OF GOODNESS
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
LOVE FOR YOUR BROTHER
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
C01 Static Digital Billboards / Posters
TANGLED MUSIC
VIVA BAHRAIN B.S.C. / BOSE WIRELESS HEADPHONES
MEMAC OGILVY Manama BAHRAIN
A04 Durable Consumer Goods
TANGLED MJ
VIVA BAHRAIN B.S.C. / BOSE WIRELESS HEADPHONES
MEMAC OGILVY Manama BAHRAIN
TANGLED SIA
VIVA BAHRAIN B.S.C. / BOSE WIRELESS HEADPHONES
MEMAC OGILVY Manama BAHRAIN
B04 Durable Consumer Goods
TANGLED MJ
VIVA BAHRAIN B.S.C. / BOSE WIRELESS HEADPHONES
MEMAC OGILVY Manama BAHRAIN
TANGLED SIA
VIVA BAHRAIN B.S.C. / BOSE WIRELESS HEADPHONES
MEMAC OGILVY Manama BAHRAIN
F01 Integrated Campaign Led by Outdoor
CLORETS: SO CLOSE
MONDELEZ / CLORETS - CHEWING GUM
J. WALTER THOMPSON CAIRO EGYPT
C04 Ambient Use of Digital Technology
PUT YOURSELF IN THEIR SHOES
SAMSUNG ELECTRONICS LEVANT / VIRTUAL REALITY (VR)
CHEIL WORLDWIDE Amman JORDAN
B06 Retail, e-Commerce, Restaurants & Fast Food Chains
BIG MAC
MCDONALD'S / MCDELIVERY
DDB DUBAI UNITED ARAB EMIRATES
FRIES
MCDONALD'S / MCDELIVERY
DDB DUBAI UNITED ARAB EMIRATES
EGG MCMUFFIN
MCDONALD'S / MCDELIVERY
DDB DUBAI UNITED ARAB EMIRATES
E04 Live Advertising & Events
TO FIND WHAT CAN'T BE FOUND
UN WOMEN EGYPT / UN WOMEN EGYPT
DDB DUBAI UNITED ARAB EMIRATES
D01 Use of Adapted Billboards / Posters
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
D02 Use of Ambient Outdoor
LIFE SAVING SCARECROW
VARUNA PUMPS / AGRICULTURAL PUMPS
Y&R DUBAI UNITED ARAB EMIRATES
E03 Special Build
LIFE SAVING SCARECROW
VARUNA PUMPS / AGRICULTURAL PUMPS
Y&R DUBAI UNITED ARAB EMIRATES
D01 Use of Adapted Billboards / Posters
STRIKE HERE
NANDOS / NANDOS PERI PERI SAUCE
Y&R DUBAI UNITED ARAB EMIRATES
B05 Cars & Automotive Products & Services
NOSTRILS
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
E04 Live Advertising & Events
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B05 Cars & Automotive Products & Services
HUMP
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
HEART
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
LEGS
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
FOOT
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B03 Fast Moving Consumer Goods
DINNER
HENKEL / SYOSS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
OFFICE
HENKEL / SYOSS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
C05 Ambient Experiential & Immersive Digital
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
E01 Non-Standard Indoor Advertising
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B05 Cars & Automotive Products & Services
KARDASHIANS
NISSAN / INTELLIGENT BRAKE ASSIST
TBWA\RAAD Dubai UNITED ARAB EMIRATES
ROCKY
NISSAN / INTELLIGENT BRAKE ASSIST
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SUBCULTURES
NISSAN / INTELLIGENT BRAKE ASSIST
TBWA\RAAD Dubai UNITED ARAB EMIRATES
FOCUS
VOLKSWAGEN MIDDLE EAST / APP-CONNECT
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
WATCH
VOLKSWAGEN MIDDLE EAST / APP-CONNECT
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
RIGHT
VOLKSWAGEN MIDDLE EAST / APP-CONNECT
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
ARTEON
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES