2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
A01 Activation by Location or Proximity
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS Jeddah / PIXEL MOB Beirut SAUDI ARABIA / LEBANON
Short List
A04 Innovative Technology & Wearables
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX Dubai UNITED ARAB EMIRATES
Short List
B02 Mobile Apps
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX Dubai UNITED ARAB EMIRATES
Bronze
B05 Mobile Advertising
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX Dubai UNITED ARAB EMIRATES
Grand Prix
C01 Integrated Mobile Campaigns
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA
IMPACT BBDO Cairo EGYPT THE TALKIES Cairo EGYPT
Short List
C03 Messaging Campaign
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX Dubai UNITED ARAB EMIRATES
Short List