2018 Winners & Shortlists

Title	Entrant Company	Country	Production Company	Country	Award
A01 Activation by Location or Proximity
THE WOMAN BEHIND THE VEIL AL RAJHI BANK / WOMEN'S CARD	FP7/RUH Riyadh	SAUDI ARABIA	MILLIMETER PRODUCTIONS Jeddah / PIXEL MOB Beirut	SAUDI ARABIA / LEBANON	Short List
A04 Innovative Technology & Wearables
THE PROMOTICON MCDONALD'S / MCDELIVERY APP	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	OPTIX Dubai	UNITED ARAB EMIRATES	Short List
B02 Mobile Apps
THE PROMOTICON MCDONALD'S / MCDELIVERY APP	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	OPTIX Dubai	UNITED ARAB EMIRATES	Bronze
B05 Mobile Advertising
THE PROMOTICON MCDONALD'S / MCDELIVERY APP	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	OPTIX Dubai	UNITED ARAB EMIRATES	Grand Prix
C01 Integrated Mobile Campaigns
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE! PEPSICO / PEPSI COLA	IMPACT BBDO Cairo	EGYPT	THE TALKIES Cairo	EGYPT	Short List
C03 Messaging Campaign
THE PROMOTICON MCDONALD'S / MCDELIVERY APP	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	OPTIX Dubai	UNITED ARAB EMIRATES	Short List