2018 Winners & Shortlists


Product/ServiceCAR RENTAL
CategoryMobile Apps
Idea Creation EDESGIN Jeddah, SAUDI ARABIA

The Campaign

The current app is up-to-date and exceed client’s expectations in functionality and user experience. Website is simple, modern, and user friendly, to provide customers with a fluid, fast, and convenient experience in booking a car. The app is ideally, reduce the client’s reliance on physical stores, and decrease the potential wait times at key locations.

Creative Execution

The app consist of the following sections • Homepage: o Reservation engine on top o Rewards program box that leads to our rewards program page o Corporate leasing box that leads to corporate services page • Booking page o Making reservations o Viewing/modifying/or cancelling a reservation o Generating e-recipes • Locations o A Google map that showcases the geo location of each and every store along with working hours and contact information • Loyalty o Listing all loyalty programs available o Showcasing special promotions for reward program members • Rewards o Providing a comprehensive overview on our rewards programs with its 4 categories • Services o Corporate services and programs o Accident form o Request previous rental agreements • Member Login o Reward Membership status o Points available o Account overview. o Manage booking • SMS Integration • Payment Integration

The new solution represents the first full e-commerce car rental mobile application in Saudi Arabia. For the customer, it means faster, more efficient booking and pick-up. For our client, it represents big cost savings and other efficiencies – and a major step towards capturing even greater market share. The Solution return of investment within 6 months was 150%

We were able to deliver a comprehensive solution via a new mobile application and dynamic booking engine, encompassing selecting a vehicle, booking and insurance, plus options such as extra drivers, payment and confirmation. We have also fully customized their back-end processes for efficient management and lower costs. Our next step will be to arrange vehicle pick up without the need for visiting an outlet or even talking to an agent. This will allow Key to start closing offices to reduce costs. We are also aiming to help Key become the first car rental agency in Saudi Arabia to deliver cars direct to customers’ offices, homes or other pick-up locations. Then all they will have to do is sign for it and drive away.


Name Company Role
Fozan Albaghdadi eDesign Account Manager
Application URL