2018 Winners & Shortlists

WIRELESS CHARGING FURNITURE

Client/BrandIKEA SAUDI ARABIA
Product/ServiceWIRELESS CHARGING FURNITURE
EntrantMEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Type of EntryCampaign
CategoryMessaging Campaign
Idea Creation MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Additional Company MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES

English Translation of Main Headlines

With its range of wireless charging furniture, IKEA once again empowers the design-conscious millennial, with sleek, practical furniture and cutting edge technology. And since the products literally replace the function of the phone charging cable, the ads did the same.

Credits

Name Company Position
Samer Abboud Memac Ogilvy Doha Managing Director
Patou Nuytemans Memac Ogilvy Dubai Chief Executive Officer
Paul Shearer Memac Ogilvy Dubai Chief Creative Officer
Juliana Paracencio Memac Ogilvy Dubai Regional Creative Director
Gabriel Martinez Memac Ogilvy Doha Associate Creative Director
Taskeen Limalia Memac Ogilvy Doha Art Director
Gabriel Martinez Memac Ogilvy Doha Creative Team
Taskeen Limalia Memac Ogilvy Doha Creative Team
Rohit Venkatesh Memac Ogilvy Dubai Others
Maya ElKai Memac Ogilvy Dubai Copywriter
Bernard Abou Nader Memac Ogilvy Jeddah Group Account Director