2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location or Proximity
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SWAROVSKI MINI VIMTO
AUJAN COCA-COLA / FMCG - BEVERAGES
UM MENA Dubai UNITED ARAB EMIRATES
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
PIXEL MOB
Beirut
SAUDI ARABIA
LEBANON
Short List
A02 Augmented Mobile Experience & VR
MONOPRIX GO
MONOPRIX / MONOPRIX GO
J. WALTER THOMPSON TUNIS TUNISIA
A03 Networked / Connected Mobile Technology
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
PIXEL MOB
Beirut
SAUDI ARABIA
LEBANON
A04 Innovative Technology & Wearables
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX
Dubai
UNITED ARAB EMIRATES
Short List
B02 Mobile Apps
LIV. - THE ONLY FULLY DIGITAL LIFESTYLE BANK IN THE UAE
EMIRATES NATIONAL BANK OF DUBAI / LIV.
R/GA LONDON UNITED KINGDOM
MASHROOI
DUBAI LAND DEPARTMENT - DUBAI GOVERNMENT / MOBILE APP
CLEVER°FRANKE Utrecht THE NETHERLANDS
KEY RENTAL CAR
KEY RENTAL CAR / CAR RENTAL
EDESGIN Jeddah SAUDI ARABIA
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX
Dubai
UNITED ARAB EMIRATES
Bronze
B03 Social for Mobile
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61
TBWA\RAAD Dubai UNITED ARAB EMIRATES
ON BILLION STEP CAMPAIGN
NAHDI PHARMACY / HEALTHCARE
77 MEDIA Jeddah SAUDI ARABIA
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX
Dubai
UNITED ARAB EMIRATES
B04 Mobile Games
VÉL'OH CHALLENGE
SNBG HEINEKEN TUNISIA / OH!
TRACY Tunis TUNISIA
MONOPRIX GO
MONOPRIX / MONOPRIX GO
J. WALTER THOMPSON TUNIS TUNISIA
B05 Mobile Advertising
WIRELESS CHARGING FURNITURE
IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
BATTERY BUSTER
CHEVROLET / BOLT EV
COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES
GAMELOFT ADVERTISING SOLUTIONS
na / GAMELOFT ADVERTISING SOLUTIONS
GAMELOFT ADVERTISING SOLUTIONS Dubai UNITED ARAB EMIRATES GAMELOFT ADVERTISING SOLUTIONS
Dubai
UNITED ARAB EMIRATES
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX
Dubai
UNITED ARAB EMIRATES
Grand Prix
C01 Integrated Mobile Campaigns
LUX FLOWERBOMB
LUX / LUX FLOWERBOMB
INMOBI Singapore SINGAPORE
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA
IMPACT BBDO Cairo EGYPT THE TALKIES
Cairo
EGYPT
Short List
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX
Dubai
UNITED ARAB EMIRATES
C02 Cross Device Campaign
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA
IMPACT BBDO Cairo EGYPT THE TALKIES
Cairo
EGYPT
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
PIXEL MOB
Beirut
SAUDI ARABIA
LEBANON
C03 Messaging Campaign
WIRELESS CHARGING FURNITURE
IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX
Dubai
UNITED ARAB EMIRATES
Short List