2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
B02 Mobile Apps
MASHROOI
DUBAI LAND DEPARTMENT - DUBAI GOVERNMENT / MOBILE APP
CLEVER°FRANKE Utrecht THE NETHERLANDS
B03 Social for Mobile
ON BILLION STEP CAMPAIGN
NAHDI PHARMACY / HEALTHCARE
77 MEDIA Jeddah SAUDI ARABIA
B02 Mobile Apps
KEY RENTAL CAR
KEY RENTAL CAR / CAR RENTAL
EDESGIN Jeddah SAUDI ARABIA
B05 Mobile Advertising
BATTERY BUSTER
CHEVROLET / BOLT EV
COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES
B03 Social for Mobile
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A02 Augmented Mobile Experience & VR
MONOPRIX GO
MONOPRIX / MONOPRIX GO
J. WALTER THOMPSON TUNIS TUNISIA
B04 Mobile Games
MONOPRIX GO
MONOPRIX / MONOPRIX GO
J. WALTER THOMPSON TUNIS TUNISIA
B02 Mobile Apps
LIV. - THE ONLY FULLY DIGITAL LIFESTYLE BANK IN THE UAE
EMIRATES NATIONAL BANK OF DUBAI / LIV.
R/GA LONDON UNITED KINGDOM
B04 Mobile Games
VÉL'OH CHALLENGE
SNBG HEINEKEN TUNISIA / OH!
TRACY Tunis TUNISIA
B05 Mobile Advertising
WIRELESS CHARGING FURNITURE
IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
C03 Messaging Campaign
WIRELESS CHARGING FURNITURE
IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
A01 Activation by Location or Proximity
SWAROVSKI MINI VIMTO
AUJAN COCA-COLA / FMCG - BEVERAGES
UM MENA Dubai UNITED ARAB EMIRATES
C01 Integrated Mobile Campaigns
LUX FLOWERBOMB
LUX / LUX FLOWERBOMB
INMOBI Singapore SINGAPORE
A01 Activation by Location or Proximity
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B05 Mobile Advertising
GAMELOFT ADVERTISING SOLUTIONS
na / GAMELOFT ADVERTISING SOLUTIONS
GAMELOFT ADVERTISING SOLUTIONS Dubai UNITED ARAB EMIRATES GAMELOFT ADVERTISING SOLUTIONS Dubai UNITED ARAB EMIRATES
A01 Activation by Location or Proximity
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS Jeddah / PIXEL MOB Beirut SAUDI ARABIA / LEBANON
Short List
A03 Networked / Connected Mobile Technology
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS Jeddah / PIXEL MOB Beirut SAUDI ARABIA / LEBANON
C02 Cross Device Campaign
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS Jeddah / PIXEL MOB Beirut SAUDI ARABIA / LEBANON
A04 Innovative Technology & Wearables
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX Dubai UNITED ARAB EMIRATES
Short List
C03 Messaging Campaign
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX Dubai UNITED ARAB EMIRATES
Short List
B03 Social for Mobile
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX Dubai UNITED ARAB EMIRATES
B02 Mobile Apps
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX Dubai UNITED ARAB EMIRATES
Bronze
B05 Mobile Advertising
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX Dubai UNITED ARAB EMIRATES
Grand Prix
C01 Integrated Mobile Campaigns
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX Dubai UNITED ARAB EMIRATES
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA
IMPACT BBDO Cairo EGYPT THE TALKIES Cairo EGYPT
Short List
C02 Cross Device Campaign
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA
IMPACT BBDO Cairo EGYPT THE TALKIES Cairo EGYPT